Before I explain what an ideal client avatar is, let me ask you a question.
Are you selling to “Jane Schmo?”
Okay, Jane Schmo => Anybody => No one in particular.
Several small business owners make the mistake of “selling to anybody.” If you plan to build and scale a successful brand, creating an ideal client avatar for your business is not an option. It is a necessity!
If I say:
- “Somebody, call 911!”
- “The lady in blue, call 911!”
In your opinion, which of these statements above will cause fast action?
Number 2, right? My exact thoughts!
The more definitive you are about who your ideal client is, the more sales you will make.
So, what is an ideal client avatar, what does it mean for your business and how can you create the perfect one for your brand?
Grab a cup ’cause sis is about to pour!
What is an ideal client avatar?
An ideal client avatar is the detailed profile of a person you make up to represent your target audience.
While it’s less effective to address everyone, an avatar allows you to focus on a representation of your target audience so you can communicate in a way that aligns with them.
For example, a business coach can create an ideal client avatar named Moana.
“Moana” could be a new business owner who wants to sell her services on Instagram, but have absolutely no idea where to start.
Other people can refer to an ideal client avatar in varying terms, such as:
- Buyer persona
- Customer avatar
- Target customer persona
All these names still refer to the single fictional character you’ll address in the place of your target market.
Why is an ideal client avatar important?
Creating an ideal client avatar has various advantages for your business.
Here are five reasons why you need to develop a client persona for your business:
You can identify your ideal clients in a sea of audiences
Having an ideal client avatar allows you to cut through the noise and communicate with your people.
It’d be hard to connect or even sell when you address everyone in your brand message.
By creating an ideal client avatar for your business, you’ll know how to address your market without minding other millions of businesses who aren’t your perfect-fit client.
You can communicate with them effectively
When you have an ideal client avatar, you will talk to potential customers in a way they can understand.
A client avatar allows you to do a thorough job on market research. This way, you can address your ideal client’s problems, challenges, and goals.
You will build brand trust and authority
By understanding your target audience’s challenges enough to provide the right solution, you begin to gain their trust.
Developing an ideal client avatar empowers you to stand out amidst your competitors. In the eyes of your audience, you’re the expert who can help them.
They begin to look up to you for information and answers to their questions. This helps you build brand credibility and authority in your niche.
You can share aligned messaging
Knowing what to say becomes easy when you know who you’re speaking to.
You know how to address them. This reflects in every piece of your sales message, whether it’s your sales page, social captions, blog post, or website copy.
The more aligned your message is with your audience’s needs and goals, the more they’re likely to hear from you. Your ideal clients will trust you because your content resonates with them.
You can promote your business
With an ideal client avatar, you know everything about your target customers and can share the right message. The more aligned your brand message is, the better attention your audience will pay to you. Ultimately, this will increase your conversion rates.
More so, an ideal client avatar includes information about where your audience spend their time. This makes it easy to market your business since you know where to find them.
How to create an ideal client avatar
Now that you know the benefits of an ideal client avatar. How do you create one for your business?
Here’s a step-by-step guide to creating your customer avatar:
The first thing to do is market research. You need to gather as much information as you can about your target audience. This information should allow you to:
1. Figure out your target customer’s personality
This involves two areas: your ideal client’s demographics and psychographics.
Demographics: You should look into the physical and socio-economic data of your ideal client, such as:
- Age range
- Marital status
- Family size.
Psychographics: This deals with the psychological and behavioral patterns of your audience, such as:
- What your audience loves
- Where they hang out
- What tools they have
- What they are afraid of
- What their lives look like.
2. Identify their problems and pain points
Find out the challenges your ideal client avatar faces. Pinpoint these problems and the pain points they cause.
Here are steps to take to uncover their challenges:
- Share survey forms
- Create social media polls
- Interview an ideal client
- Create a fun quiz (like this one I created)
- Take note of their worries in niche forums
- Use keyword research tools like AnswerThePublic to find questions your audience is asking
- Research relevant places like YouTube, Facebook groups, Instagram, and Google Search.
3. Highlight their goals and dreams
Take note of your target audience’s goals.
Another effective way to do this is by creating posts or stories asking them directly. Ask them what their short and long-term goals are. Do interviews with them.
Don’t give them options to choose from. It could limit the information they share. Just give them a free platform to share their thoughts and desires.
Knowing your ideal client’s goals will guide you through creating offers relevant to their dreams.
4. List the solutions to their problems
Now that you know your audience’s dreams and the challenges stopping them from getting there, you need to list possible solutions.
Brainstorm and jot down ideas that can put an end to these problems.
The idea is to help your audience reach their goals by creating offers based on these solutions.
5. Create your ideal client avatar
Name and create a headshot for your client avatar based on the personality and points you’ve created from steps 1-4.
If you love the ink and paper style, you can make a simple hand sketch of your avatar. Otherwise, you can use digital software like Canva.
Also, you can search for stock photos that best describe your audience. Although, finding a perfect image will be a harder task compared to designing it yourself.
Ensure that the avatar image and name remind you of your ideal client.
Wrap-Up: Creating an ideal client avatar
The clearer you are about your target customer, the more significant growth your business will witness.
As this guide has shown above, you need an ideal client avatar to sell your products and services to those who need them.
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