Your story is not a boring set of milquetoast events.
It IS the conversation starter you need to shine the light on your brand and kickstart your sales party.
And I can help you tell it right.
mo’ of truth:
It’s time to STOP looking around and START looking inward because the words you’re searching for are deep inside you, waiting to be revealed.
Your words CAN work for you.
Youâve heard a million and one times that you need a clear brand message to get visibility, build authority, and sign clients back to back.
But how the heck do you do that when the last time you tried to come up with your brand copy, you spent 8 frickinâ hours in front of a cursor that wouldnât stop blinking back at you?
âand you may or may not have finished 4 cups of coffee during this rigorous thought process.
Then, after doing all that hard work, the copy still didnât sound like you hoped it would. Lawd! You just need a break and a breakthroughâŚ
But what if your copy could:
- Embody your voice, values, and vibe
- Attract and connect with your dream clients
- Showcase your offers for how incredible they are
- Fill your inbox with âNew message from [your best-fit client]â
- Get conversions and dollah-dollah bills?
All would be well in your business world, eh?
Good news: These things are what you CAN achieve when you bring me on board to tell your story.
meet your copy bestie,
hello, I’m Sally
Frigginâ perfectionist, SEO geek, copywriter & a sucker for em-dashes.
Iâm a âself-timeâ girl, and the best place I like to be is with myselfâwhen Iâm journaling about what my life probably looks like from the aerial view of Mount Everest or moving my body to crazy-good pop musicâbecause, TBH, the best ideas flow through you when you tune in to:
your vibe and the voice in your silence.
You seeâ
I dove through the thick of SaaS SEO writing (a story for another section) to become a copy expert for creative âpreneurs like you because:
Every passion-led business owner should be able to say what they mean.
I have one mission:
To help you tell your brand story with words that spotlight you. The “Spotlight,â after all, means more visibility, more hot leads, & more money.
GRAB SOME POPCORN, IT’S STORYTIME
I wasnât always a copywriterâŚ
Growing up, I was many things.
I could argue a case in court and win (FYI: Iâm a born arguer), loved crime thrillers, andâlemme not forget to mentionâwas crazy about reading and writing poems since I was like, five years old.
But somehow, my interest tilted toward the biological sciences, and I ended up studying Plant Biotechnology (BSc). And since Iâm a Type-Aer (courtesy of my âperfectionismâ trait), I graduated as the best student in my department.
The plan was to become a biotechnologist with a big-ass lab, even though the smell of labs made me sick to my intestines (some dream, huh?).
After realizing Iâd need money first, I looked for good jobs in vain and started looking for anything. Make me your shop attendant. Make me your dishwasher. Heck, make me your bulb holder. I just want to be able to buy two sachets of noodles and one egg without anyone clutching my shirt. Itâs what the life of an average Nigerian looks like, regardless of your grades.
Seeing my long list of debts became sanity-threatening, and I wondered helplessly how I would pay them. Then, sh*t hit the fan and sent me straight into a
â6-month chronic depression phase.
I could barely eat, think, or even breathe. Well, at least I could dance. (Dancing was my coping mechanism.)
Glory to God for my recovery. After that, I started a baking business and got into marketingâand all things prompt deliveries, project scoping, and expectation management.
Then, one (Facebook group) post ordered my career path…
Baking was okay, but I wanted to feel excited about my life.
So, I got into writing and quickly grew from being a generalist into a SaaS SEO writer working for brands like WordPress, HubSpot, and Moz.
But I wanted clients Iâd work with, not for. I wanted creatives who saw me as their partner in business progress.
Then, one day, I landed on a post in a Facebook group that ordered my career path toward copywriting.
A coach had just posted about her failed launch after weeks of planning and showing up. She was broken because she had nothing to show for her efforts. Can you even imagine her frustration?
That was when it clicked. I wanted to become a copywriter for people like her.
Iâve seen that itâs a different kind of heartbreak when you feel like you’re the only person in the world who sees the value in what you offer.
This is why Iâve made it my mission to ensure you get copywriting that drives conversions.
TL;DR
I can help you tell your story. Periodt.
You bring the idea. I bring the words. And together, we create copy magic that puts your brand in the spotlight and separates it from the mess of stereotypes online (because the way brands are twinning in every way these days is a little lot too much).
My core values
The principles guiding this copywriting powerhouse.
clarity
From clarity comes conversions. So, if you are passionate about building a thriving business, you need a thorough understanding of who you are, who you serve, and how you serve them.
conviction
Believing in what you bring to the table starts with you. This begins with embodying your vibe and abilities without apologies, instead of trying to fit into social media or societal boxes.
connection
Your message has to first connect before it converts. So, focus on using your story as a connection point that builds an audience of people who will be pumped to work with you.
7 Fun facts about yours truly
- My surname is pronounced âOh-phone-yay-be.â See, that wasnât so hard. And it means one man canât live alone (like, without a family).
- My best ideas come when Iâm brushing my teeth at 8 a.m. or in the kitchen doing the dishes.
- My favorite scriptural verse is Isaiah 49:16. I LOVE the concept of God tattooing my name on the palm of His hands. He canât ever forget about me. Iâm a Christian, and that, for me, is reassurance.
- Black is my match made in color heaven. Because if not, tell me why I always look so stunning in black, even if itâs an ugly sweater.
- Dancing is my stress relief therapy. Yup, Iâm mostly wiggling my ass and twisting every inch of my body to pop music when I need a pick-me-up.
- When I was little (like âelementary schoolâ little), I thought Iâd be a lawyer. Then I grew up, decided the sciences sounded cool, and studied Plant Biotechnology. Now, Iâm a copywriter. Gimme a name.
- Iâm obsessed with sunflowers, not just because of how they look toward the sun (which is a literal mindset tip. IYKYK), but also because theyâre so damn gorg. Anyhoo, I have yet to see and tour a sunflower field. But, soon. Stay tuned.
You want copy thatâs lit, & TBH, I do a damn good job.
Sally is a master at storytelling. I had a great session with her about my launch, and I’m super impressed with the plan she created specifically for me. She has such a clear view of my business, ideal client, and goals.
She came up with a whole host of launch content ideas in different formats and structured my content plan in a way I totally love!
~ TANIA LOPEZ, PARENTING COACH
your call to action:
Storytime? Spotlight moment.
Youâve been blending in, and thatâs why your dream clients have been missing you all this time. Letâs change that with copywriting so good that they binge your brand non-stop like itâs a high-school drama series.