LET’S TALK ABOUT YOU

Your story is not a boring set of milquetoast events.

It IS the conversation starter you need to shine the light on your brand and kickstart your sales party. And I can help you tell it right.

I KNOW, I KNOW.

You want your words to work as hard as you do.

You’ve heard 1,099,999 times that a clear brand message will give you visibility and help you sign dream clients back to back.

But how the heck do you do create yours when you spend 8 frickin’ hours everytime you try to come up with something?

You just need a break and a breakthrough…

But what if your copy could:

  • Embody your voice, values, and vibe
  • Showcase your offers for how incredible they really are
  • Fill your inbox with “New message from [dream clients]”
  • Get conversions and dollah-dollah bills…?

All would be well in your world, eh?

You can achieve all this (and more) when you bring me on board to tell your story.

Copywriter for small businesses | Copywriter for coaches
SO, WHO AM I?

Hi! I’m Sally, but call me your copy bestie.

MY MISSION

To help business owners build their brands with words that put them the spotlight.

But, I wasn’t always a copywriter.

It’s storytime! Grab some popcorn.

Growing up, I was many things. As a child, I loved arguments (I could argue a case in court and win), enjoyed crime thrillers and horror movies, and—lemme not forget to mention—was crazy about reading and writing poems since I was like… five years old. I was going to be a lawyer until my curious thoughts won and I chose the Sciences in my senior year of high school.

I ended up studying Plant Biotechnology (BSc.) in the university. I’ve been a Type-Aer all my life. Perfect grades, perfect uniform, perfect handwriting, teachers’ favorite. I think that’s how my perfectionism trait intensified. I needed to be perfect. Anywho, I graduated as the best student in my department.

The plan was to build a lab even though the smell of it made me sick to my intestines (some dream, huh?). After realizing I’d need money first, I looked for good jobs in vain and started looking for anything. It’s what life is like when you’re an average Nigerian without any connections or money. It was no longer about dreams at that point, I just needed to survive.

My long list of debts became sanity-threatening, and I wondered helplessly how I would pay them. Then, shit hits the fan and sent me straight into a 6-month depression phase. I could barely eat or think. At least I could dance. Dancing was/is my coping mechanism.

I recovered and started a baking business. It taught me so much about marketing, prompt deliveries, project scoping, and expectation management.

Baking was okay, but I didn’t feel excited about my life. So, I went back to my childhood hobby (writing) and got into freelancing. I started out as a generalist but soon became an SEO writer working for brands like WordPress, HubSpot, and Moz. Then, I started to get into copywriting.

But I wanted clients I’d work with, not “for.” I wanted entrepreneurs who saw me as their partner in business progress. And that led me here.

the off-screen sally

Fun Facts About Me

My surname is pronounced “Oh-phone-yay-be.” See, that wasn’t so hard. And it means one man can’t live alone (like, without a family).

When I was “elementary school” little, I thought I’d be a lawyer. Then I grew up, decided the sciences sounded cool, and studied Plant Biotechnology. Now, I’m a copywriter. Gimme a name.

I’m obsessed with sunflowers because (1.)  they’re so damn gorg and (2.) they always look toward the sun (Iiteral mindset tip. IYKYK).

My favorite verse of the scripture is Isaiah 49:16. I LOVE the concept of God tattooing my name on the palm of His hands. He can’t ever forget about me. I’m a Christian, and that, for me, is reassurance.

My best ideas come when I’m brushing my teeth at 8 a.m. or in the kitchen doing the dishes.

Dancing is my stress relief therapy. Yup, I’m mostly wiggling my ass and twisting every inch of my body to pop music when I need a pick-me-up.

GET FAMILIAR

The Core Values

The principles guiding this copywriting powerhouse.

1. Clarity

From clarity comes conversions. So, if you are passionate about building a thriving business, you need a thorough understanding of who you are, who you serve, and how you serve them.

2. Conviction

Believing in what you bring to the table starts with you. This begins with embodying your vibe and abilities without apologies and not trying to fit into social media or societal boxes.

3. Connection

Your message has to first connect before it converts. So, focus on using your story as a connection point that builds an audience of people who will be pumped to work with you.

I can help you tell your story. Periodt!

You bring the idea. I bring the words. And together, we create a brand that’s different from the mess of stereotypes online (because the way brands are twinning in every way these days is a little lot too much). It’s time to stand out!