Your story is not a boring set of milquetoast events.

It IS the conversation starter you need to shine the light on your brand and kickstart your sales party. And I can help you tell it right.

You want your words to work for you…

You’ve heard 1,099,999 times that you need a clear brand message to get visibility, build authority, and sign dream clients back to back.

But how the heck do you do that when, the last time, you spent 8 frickin’ hours in front of a cursor that wouldn’t stop blinking back at you?

And after doing all that hard work, your brand copy still didn’t sound like you hoped it would.

You just need a break and a breakthrough…

But what if your copy could:

Embody your voice, values, and vibe
Showcase your offers for how incredible they are
Fill your inbox with “New message from [your best-fit client]”
Get conversions and dollah-dollah bills…?

All would be well in your business world, eh?

good news!

You CAN achieve all this (& more) when you bring me on board to tell your story.

SAY NO MORE
LET’S GET TO KNOW EACH OTHER

Hi! I’m Sally—but call me your copy bestie.

Friggin’ perfectionist, SEO geek, copywriter, ADHDer, funnel strategist & a sucker for em-dashes.

I dove through the thick of SaaS SEO writing (a story for another section) to become a copy expert for creative ‘preneurs like you because: every passion-led business owner should be able to say what they mean. And so, I got my superhero vibe on (without the cape) to shine the light on your business with words that work.

I wasn’t always a copywriter

Growing up, I was (and wanted to be) many things.

I could argue a case in court and win (FYI: I’m a born arguer), loved crime thrillers, and (lemme not forget to mention) was crazy about reading and writing poems since I was five years old.

Best Student, Plant Biotechnology

My interest tilted toward the biological sciences, and I ended up studying Plant Biotechnology (BSc.). And since I’m a Type-Aer, I graduated as the best student in my department.

Reality Hits (& I Didn’t Like It)

The plan was to build a lab even though the smell of it made me sick to my intestines (some dream, huh?). After realizing I’d need money first, I looked for good jobs in vain and started looking for anything. It was no longer about dreams, I needed to survive.

Depression Phase

My long list of debts became sanity-threatening, and I wondered helplessly how I would pay them. Then, sh*t hit the fan and sent me straight into a 6-month depression phase. I could barely eat or think. Well, at least I could dance. Dancing was my coping mechanism.

Found Freelance Writing​

I recovered and started a baking business. It taught me about marketing, prompt deliveries, project scoping, and expectation management.

Baking was okay, but I wanted to feel excited about my life. So, I got into writing and quickly grew from being a generalist into a SaaS SEO writer working for brands like WordPress, HubSpot, and Moz.

Now, We’re Here

But I wanted clients I’d work with, not for. I wanted creatives who saw me as their partner in business progress. And that led me here.

TL;DR

I can help you tell your story. Periodt!

You bring the idea. I bring the words. And together, we create a brand that’s different from the mess of stereotypes online (because the way brands are twinning in every way these days is a little lot too much).

SEE HOW I DO THIS

My Core Values

The principles guiding this copywriting powerhouse…

01

Clarity

From clarity comes conversions. So, if you are passionate about building a thriving business, you need a thorough understanding of who you are, who you serve, and how you serve them.

02

Conviction

Believing in what you bring to the table starts with you. This begins with embodying your vibe and abilities without apologies and not trying to fit into social media or societal boxes.

03

Connection

Your message has to first connect before it converts. So, focus on using your story as a connection point that builds an audience of people who will be pumped to work with you.

Fun Facts About Me

My surname is pronounced “Oh-phone-yay-be.” See, that wasn’t so hard. And it means one man can’t live alone (like, without a family).

My favorite verse of the scripture is Isaiah 49:16. I LOVE the concept of God tattooing my name on the palm of His hands. He can’t ever forget about me. I’m a Christian, and that, for me, is reassurance.

Black is my match made in color heaven. Because if not, tell me why I always look so stunning in black, even if it’s an ugly sweater.

I’m obsessed with sunflowers because (1.)  they’re so damn gorg and (2.) they always look toward the sun (Iiteral mindset tip. IYKYK).

My best ideas come when I’m brushing my teeth at 8 a.m. or in the kitchen doing the dishes.

When I was little (like “elementary school” little), I thought I’d be a lawyer. Then I grew up, decided the sciences sounded cool, and studied Plant Biotechnology. Now, I’m a copywriter. Gimme a name.

Dancing is my stress relief therapy. Yup, I’m mostly wiggling my ass and twisting every inch of my body to pop music when I need a pick-me-up.

are you ready?

Put your brand in the spotlight

Tired of blending in? Let’s change that with copywriting so good dream clients will binge on your brand non-stop like it’s a high-school drama series. Sound cool?

START YOUR PROJECT
Scroll to Top