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copywriting for coaches & creatives

Binge-worthy words that put you in the spotlight.

I create sales copy that grows your client base and bank account.

The RIGHT words you’re looking for?

They are inside you. I help you bring them to life. You want to show the world what you've got, but the sea of “gurus” out here is intimidating—and this has you blending in and missing out. But, the right words can make you shine. And this is *exactly* what I help you write.

Hey! I'm Sally

SEO Geek & Wordsmith for Coaches and Service-based Creatives.

(I’m a non-profesh dancer. It’s worth mentioning since I also do it as a stress-relief therapy) When it comes to helping creatives grow their brands with words that sell, call me obsessed! My belief is this: As a purpose-led entrepreneur, you deserve it all. Your dream brand, a base of raving fans, and growing bank account. I help you attract the right people and sales through personality-packed, connection-focused copywriting.

Coaching and service-based experts I love working with:

Coaches: life coach, business coach, career coach, health and wellness coach—basically, if you wear the coach hat. Also, service-based creatives: website designer, wedding planner, online business manager, virtual assistant, content writer, etc. To put it simply, you have a service you offer.

Client Testimonials

I’ve got awesome clients and they say the nicest things about me…

My sales growth shot through the roof! Sally wrote clear, engaging sales copy for my fashion brand that made me 10 times increase in product sales. I’ve never had my copy so simple yet captivating in my brand voice.”

Tobi Akomolafe
Bag Pattern Designer & Coach

“Sally was able to get in my head and bring out the words and thoughts I didn’t know I had. It was such a seamless process working with her to get it together. She’ll take away your stress to create dynamic website copy without changing your voice.

Chaital Harry
Personal Development Coach

“Sally is a master at storytelling and I highly recommend her as a person and professional! I’m super impressed with the launch plan she created specifically for me. She has such a clear view of my business, ideal clients, and goals.”

Tania Lopez
Parenting Coach

“Sally is an amazing copywriter! She was able to pull the themes and ideas I had together in an authentic way which is in line with my branding. She listened to what I needed and came up with innovative ways for my messaging.”

Tara Elzingre
Career & Parenting Coach


Website Copywriting

You deserve an SEO website that gets you eyeballs, inquiries, and collaborations with your dream clients.

Launch Copywriting

You can launch your signature offer profitably with much ease through my done-for-you copywriting support.

Strategy Session

Want launch and copy strategies without the 4-fig price tag? This one-on-one consultation will set your brand in motion.

Say buh-bye to 8 hours in front of an empty Google Docs!

Instead of staring at a blank page for hours and gripped by anxiety because launch is in one week, now imagine— You have sales copy that makes your dream clients scream, “I absolutely need this! Please, take my money.” Ah-mazinggg, right? This is the reality I propose.


Ready to leave a spot and step into the spotlight?

This is your permission to break up with words that mask your badassery. With connection-inclined copy that woos your audience and sells your stuff, you’ll be able to build the brand of your dreams.