the 2-in-1 ideal client handbook
Get crystal clear on your target client & the content ideas that’ll make them take action.
DEAR CREATIVE BUSINESS OWNER,
Your dream clients should be feeling you.
How many times have you heard that you need to know your ideal client—their problems, pain points, and aspirations and wondered how to even go about it?
I’m guessing 1,789,435 times.
And, to be honest, you’ve tried.
You have scoured Facebook groups, created polls on your Instagram stories, used audience insight analytics tools, and even had two pages filled out by ChatGPT after several personalized prompts.
But, your message still doesn’t hit home, and somehow, this makes you invisible when, in reality, your brand vibe is the coolest thing your dream clients will ever see IF they can relate to your message.
an honest heart-to-heart, if I may?
If you want clarity → connection → conversions…
You need a clearly defined target client.
And the most effective way to get the “detailed” insights you need is by directly asking them.
Your favorite audience research tool can extract some relevant data. Sweeping through community forums can give you a rough overview of your ideal client’s needs.
But these methods won’t tell you how much your ideal client wants to play in the beach sand every weekend.
They won’t explicitly tell you that between shopping at Target on weekends, being a mom, and running their business until 6 pm, your target client is flat-out tired and needs a break—and a breakthrough.
They certainly won’t tell you that your ideal client’s definition of fulfillment is “knowing that they matter.”
If you can get in your ideal client’s head (not on their toes, duh), they will tell you what they desire. What they want YOU to write about.
& THE ONE THING YOU NEED TO DO THIS IS
The Ideal Client Handbook
This is the only guide you will ever need to get crystal clear on who your target client is and uncover content ideas that will keep their attention. This handbook contains two resources to help you do this:
Customer Voice Research Guide
The Customer Voice Research Guide is filled with step-by-step insights on how to get dream clients to tell you what they want, from scripts and copy templates to research questionnaires and how-to guides.
Ideal Client Development Workbook
The Ideal Client Development Workbook is a guide filled with a series of questions and prompts, and a story framework to help you nail who your ideal client is and how your brand relates to them.
THERE’S NO NEED TO MARKET INTO THE VOID WHEN YOU CAN
Get the clarity you need to consistently create content that gets you results.
Your content should set you up for the spotlight. I mean, you could be…
- Sharing a consistent brand message across all marketing channels
- Developing your content workflow with absolute clarity
- Getting organic traffic and content shares
- Building a pipeline full of qualified leads and inquiries
- Differentiating your brand from similar businesses in your niche.
…if only you knew what high-value content ideas your customers won’t be able to resist. And that’s what I will show you how to extract using this handbook.
have we met yet?
Hi, I’m Sally—and you can call me your clarity bestie.
If there’s anything that gives me absolute joy when it comes to marketing, it’s seeing one more business owner get CLEAR on their message.
Well, that, and helping creative entrepreneurs SELL with their words.
I have worked with several coaches, service-based entrepreneurs, and the software tools they use, and a problem I’ve noticed that needs a solution ASAP is “the lack of messaging clarity.”
To get clear on your message and share content that gets your dream clients to take action pronto, you need to figure out exactly who they are. This is why I created the Ideal Client Handbook.
What’s in the Ideal Client Handbook?
Customer Voice Research Guide
→ The 4 key steps for collecting the BEST research data
→ Scripts/copywriting templates to help you nail each step of the process
→ Interview research questionnaires (for brand new businesses & established businesses) to uncover deep insights about your ideal clients
→ How to interpret customer voice research insights for your business.
Ideal Client Development Workbook
→ Questions and prompts to get brand clarity
→ Questions and prompts to develop your perfect buyer persona
→ 6-part story framework to compose your ideal client avatar profile.
This guide is perfect for you if you want to…
✅ Extract the best research insights you’ll ever find straight from the horse’s mouth (your dream clients)
✅ Know how to interpret and use your findings to create connection-inclined content
✅ Get crystal clear on exactly who they are and what they want
✅ Share a consistent brand message that differentiates your business
✅ Make your dream clients fall head over heels in love with your offers
✅ Get more results from your messaging and marketing efforts
✅ Feel confident running your business
Got Questions?
I’ve got answers too.
Who is this for?
This offer is perfect for anyone who’s looking to get clear who who they’re selling to, so they can create content, sales copy, or offers their ideal clients will be panting for. It’s perfect for coaches, personal brands, course creators, and service-based professionals.
What do I get access to when I purchase this?
You get access to a Google Drive folder that contains 3 files.
- How-to/support PDF
- Customer Voice Research Guide in Google Docs
- Ideal Client Development Workbook in Google Docs
However, if you choose to buy a single resource, you’ll get access to a how-to/support PDF file with a link to your document.
I have a brand new business. Will this work for me?
Absolutely. The strategies in this guide will work for your business type, even if you have no existing customers. You’ll learn exactly how to fish out deep audience insights, so you can grow quickly.
Still got questions?
Shoot me an email at hello@sallyofuonyebi.com and I’ll be in your inbox with answers before you know it.
