Writing your About Page can be daunting because while the meaning seems literal (that is, about “your brand”), you’ve heard more times than you can count that it shouldn’t be about you. This makes it a task you keep pushing down on your list of “things to do.” But, I’ve got good news! Your About […]
How to Write an About Page That Interests Dream Clients Read More »
As a business owner, you’ve probably got a to-do list longer than your arm (I know because the length of my schedule directly determines if the beverage of the day is a cuppa tea or strong coffee). But let me tell you something: Right at the tippy-top of that list should be “copywriting.” You’ll hear
Why Is Copywriting Important for Your Business? Read More »
Planning to launch a course or program? Swipe this pre-launch marketing checklist. Surprises are only cool when your bestie travels miles to spend the weekend with you or when your partner plans the most lit party of the year to mark your birthday. Surprises are not for launching a course or a program, so don’t
8 Pre-launch Marketing Tips to Boost Conversions Read More »
Copywriting and design are both vital for your brand website. But knowing which one to start with can get tricky. And this makes you ask not-so-silent questions like: “Should design or copy come first?” “What is more important: website copy or the design?” “Is copywriting more important than design?” So, to answer your questions (and some)
Website Copy or Design: Which One Comes First? Read More »
You know that desire to dress up and prep your vibey side for a first date… That’s how you should prepare your website’s homepage, too. After all, your business is basically a love story between you and your ideal clients. You want them to love you at first sight. So, get your website ready. You
How to Write Your Website’s Homepage Copy Read More »
The first time I heard about SEO was in 2020—from the king of SEO himself, Neil Patel—when I was a newbie writer. I’d binge-read different articles on his website for hours until I got splitting headaches. SEO sounded promising, but it was confusing to know how to get all its moving parts to work for
SEO for Coaches: How to Do It Right Read More »
You took the bold step to launch your business and are preparing to create content for visibility, engagements, and sales. Before you do that, you need an ideal client avatar because selling to “Joe Schmo” is not going to get you seen by those who should be buying from you. “Who is Joe Schmoe?” You
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After dedicating weeks and months to creating the best thing since sliced bread, your offer is finally ready. Hooray! But before you get started with promotions and all, know that you’ll need to share more than the “regular” content to make your phone chime ~non-stop~ with sales notifs on launch day. While creating a handful
Launch Copywriting: A Course Creator’s Guide Read More »
I grew up believing that “an apple a day keeps the doctor away.” Maybe that’s why my dad always bought bowls of green apples and Pink Ladys. But eating apples every day didn’t save me from malaria or one embarrassing afternoon when diarrhea almost made me shit my pants in the presence of my dad’s
7 Copywriting Myths You Need to Stop Believing Read More »
When the theme for this year, “limitlessness,” came to me last year, I was excited but unsure what that meant or where to start. But January opened my eyes and mind to the principle of “preparedness.” If you want to step into a level of abundance that can’t be capped, you’ll agree with me that
Rebranding Checklist: BTS of My Business Relaunch Read More »
