The 4 Main Pages of a Website: Copy Series

Looking to write copy for your website, but don’t know what pages you need? Here are the four main pages of a website that you should have before launching.

You’ve got ideas, offers, and personality for days… but when it comes to putting it all into words that actually convert? *Cue the blank stare.*

Here’s the good news:

You don’t need a 10-page website to look legit or a PhD in psychology to make people stick around, fall in love with your brand, and click that “work with me” button.

You just need four strategic pages, a clear message, and a little guidance from someone who’s been in the copy trenches and has the know-how (hi! That’s me).

Whether you’re a coach, service provider, or small business owner, this guide will show you the main pages of a website that speaks to dream clients.

Ready? Let’s get started.

Before You Write: Set the Foundation

Before you dive into writing your website copy, there are two big questions you need to answer. These are the anchors to every word you’re about to write.

1. Who are YOU?

Your website is not just a digital placeholder. It’s a living, breathing representation of your brand. So before you write a single word, get grounded in your brand voice and values.

Ask yourself:

• What do I stand for?
• What’s my personality as a brand? Am I bold and witty? Calm and nurturing? Brainy and direct?
• What kind of offers do I want to be known for?
• What transformation do I provide?

This clarity ensures that your copy is consistent and authentic. Otherwise, you risk sounding like every other generic website on the internet.

2. Who are you talking to?

You’re not writing for everyone. You’re writing for that one dream client. The one who reads your copy and thinks, “Holy crap, this is exactly what I needed.”

Ask yourself:

• What are they struggling with?
• What are they looking for when they land on your site?
• What kind of language do they use when describing their problems or dreams?

When you write with your ideal client in mind, your copy feels more like a conversation than a sales pitch. That’s the goal.

Want help figuring this out? Get the Ideal Client Handbook.

What are The Main Pages of a Website?

When it comes to website copywriting, there are four must-have pages you need before you launch your business website. These are: 

• Homepage
• About page
• Services page
• Contact page

The 4 Must-Have Pages Your Website Can’t Live Without

Let’s talk about the main pages your website needs and the role each plays in helping you attract and convert your ideal clients.

1. Homepage

Think of this like your brand’s first impression. The front porch. The friendly wave that says, “Come on in! You’re in the right place.”

You’ve got 8 seconds (yep, less than a goldfish) to make someone care enough to keep scrolling.
So your homepage should answer:

• Who you help
• What you offer
• Why you’re the one
• What to do next (CTA!)

Want help writing your homepage? Check out this step-by-step on how to write your website’s homepage copy.

2. About Page

Despite the name, your About page isn’t really about you.

Your About page is where you build trust by sharing your story through the lens of your ideal client’s journey.

This is where you bring in the heart. It’s your chance to share who you are, why you do what you do, and why it matters to them. You’re the guide, and they’re the hero. So, make it relatable and real.

Don’t just dump your bio. Build a connection.

Read my how-to guide to write an About page that attracts dream clients.

3. Services Page

Your Services page shouldn’t just be a list of offers. It should be a sales page in disguise. It should help the reader see exactly how you can solve their problem.

Your services page needs to clearly present your offers while making it crystal clear how those offers solve your client’s problems or fulfill their desires.

What it needs to do:

• Clearly outline what you offer
• Speak directly to your dream client’s pain points and desires
• Share the benefits (not just the features) of working with you
• Make it easy to say “yes.”

Want a swipeable framework for this? Head to the complete guide on how to write the perfect Services page copy.

4. The Contact Page

The Contact page may seem simple, but it plays a key role in the customer journey. A clunky or vague Contact page can kill the vibe and stop a lead in their tracks.

Keep it simple, friendly, and inviting. No one should feel intimidated to reach out.

Include clear next steps, a warm message, and maybe even a cheeky line to make it feel human.

Here’s how to write a Contact Page that’s more than just a boring form.

Writing Your Website Copy

Creating your new site? Well, now you know the main pages of a website that convert. Launch with these!

You don’t need bells, whistles, or 500 professional vocabularies to make your website work for you. 

You need website copy that connects. That sounds like you. That speaks to your dream client like you’re sitting across the table, iced coffee in hand, saying, “Hey, I get you—and I’ve got exactly what you need. And that’s my favorite thing to help business owners with.

If you’re DIYing your website copy from scratch, get the Website Copywriting Template to write with clarity, connection, and confidence.

And if you want your website copy done for you, let’s chat about your project.

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