THE 2-IN-1 IDEAL CLIENT HANDBOOK

Get crystal clear on your target client & the content ideas that’ll get them to take action.

DEAR ‘PRENEUR,

Your dream clients should be feeling you.

How many times have you heard that “you need to know your ideal client—their problem, pain points, and aspirations” and wondered how to even go about it?

I’m guessing 1,789,456 times. 

And to be honest, you’ve tried. 

You have scoured Facebook groups, created polls on your Instagram stories, used audience insight analytics tools, and even had 2-pages filled out by ChatGPT after several personalized prompts.

But your message still doesn’t hit home, making you feel invisible.

HERE’S THE LOWDOWN:

If you want connection conversions…

You need to address a specific group of people who can relate to your story and mission.

BECAUSE, TBH

Guesswork isn’t sustainable.

Marketing without a clearly defined target client is like throwing darts in the dark. You might hit something, but many will miss the target. 

Your favorite audience research tools can try extracting some demographic and socio-economic data…

Sweeping through community forums can give you access to a rough overview of your ideal client’s needs…

But these methods won’t explicitly tell you that between shopping at Target on weekends, being a parent of 3, and running their business until 6 pm, your target client is flat-out tired and needs a break—and a breakthrough.

They certainly won’t tell you that your ideal client’s definition of fulfillment is “knowing that they matter.” And that’s because these desires run deep.

If you can get in your ideal client’s head, they will tell you what they desire. What they want YOU to write about.

& THE ONE THING YOU NEED IS:

The Ideal Client Handbook

This is the only guide you will ever need to get crystal clear on who your target client is and uncover content ideas that will keep their attention.

This handbook contains two resources to help you do this:

Customer Voice Research Guide
Ideal Client Development Workbook

THE DEETS:

The TWO Resources in ICH

Customer Voice Research Template

The guide is filled with step-by-step insights on how to get dream clients to tell you what they want, from scripts and copy templates to research questionnaires and how-to guides.

Ideal Client Development Workbook

The Ideal Client Development Workbook is a guide filled with a series of questions and prompts and a story framework to help you nail who your ideal client is and how your brand relates to them.

This guide is perfect for you if you want to…

Extract and convert the best research insights you’ll ever find into connection-inclined content.

Share a consistent brand message that connects with your ideal clients on every level.

Get more results from your messaging and marketing efforts.

Feel confident running your business

Everything you’ll find in this 2-in-1 handbook

Customer Voice Research Guide

  • The 4 key steps for collecting the BEST research data
  • Scripts/copy templates to help you nail the research process
  • Interview research questionnaires (for brand new and established businesses) to uncover deep insights about your ideal clients
  • How to interpret customer voice research insights for your business

Ideal Client Development Workbook

  • Questions to get brand clarity
  • Prompts to develop your perfect buyer persona
  • 6-part story framework to compose your ideal client avatar profile

Make your brand a sure option!

You can win dream clients over if you know what content ideas align with them. With this guide, you can extract the top-secret client insights that’ll make them fall in love with your brand.

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