How to Create Your Life Coaching Website
You are getting ready to launch your life coaching business with all the enthusiasm in the world. But as you sit down to plan, a question keeps surfacing:
How do you create a life coach website that truly represents who you are and what you offer?
If you feel overwhelmed by the sheer thought of creating your website, this guide is just for you.
Table of Contents
Do life coaches need a website?
Yes, they do.
As a life coach, your online presence shouldn’t be just social media, which can crash literally hours before your launch (this happened to someone I know).
You need something you can “control.” Something that makes your business more accessible. A website.
With a life coaching website that serves as your business storefront, you can show potential clients what you offer and how you can help them easily achieve their desired transformation.
Your website can showcase your offers, processes, experience, qualifications, and clients’ success stories in a way your ideal clients will be pumped about working with you. See how I help you do this.
It’s not enough to directly send people to a Google Docs file, Linktree, or an appointment scheduler. You need a credible touchpoint that effectively conveys your core message—and nothing does this better than a professional website.
Best life coaching website examples
Now that you know why you need a website for your life coaching business, let’s take a look at some coaching website design examples from which you can draw inspiration to create your own.
Blush Life Coaching
The Blush Life Coaching website has a simple and clear—aka minimalist—interface.
The website copy straightforwardly explains that Blush Life is a professional, organization-style coaching company where you sign up and get paired with an expert based on your needs.
This kind of website setup is perfect for coaching corporations.
For individual life coach website inspo, see the other samples below.
MelissaJoy Coaching
Another coaching website worth stalking is my client’s—MelissaJoy Coaching.
It has a stunning design and trust-inspiring copy that screams compassion, friendliness, and expert guidance. Read the project breakdown.
While Melissa is not a life coach per se, her roles as an ADHD and executive coach intercept life coaching. And more importantly, you will see a frickin’ good coaching website in action when you check it out.
MM Coaching & Consulting
Let’s take a third website inspiration from my client, Margaret, who is the life coach and therapist at MM Coaching & Consulting.
Her website copy is warm and simple, supported by an intuitive design. The site is not heavy on text and has a user-friendly layout that makes it welcoming and accessible.
But summarily, I’ll say this:
There’s no need to be stereotypical if you’re looking to create a website that truly represents you.
Depending on what you want, there are several coaching website templates available for life coaches and about any coaching niche—whether that’s business coaches, health and wellness coaches, career coaches, personal growth coaches, or dating coaches, amongst others.
I talk more about these website templates further down in this article.
But, for now, let’s discuss the essential things your life coaching website shouldn’t be without.
Things to include on your life coach website
If you want to position yourself as the very guide your ideal clients need to get to their dream destination, here are five things your life coaching website should have:
Clear brand message
Your brand message needs to be super clear—I mean, as clear as a neon poster in a dark room.
A brand message that lacks clarity leaves people confused, and confused people never buy. You need to make it easy for anyone to know what you do and why you do it.
This is why a brand messaging guide is a “must-have” deliverable included in my website copy solution. Nail down your brand mission and let your core message reflect it.
Compelling About page
Your About page isn’t just another page on your life coaching website.
It’s a great opportunity to introduce yourself as the best-fit person for your ideal clients.
Through storytelling and client-centric About page copy, you can create a deeper connection that prompts your audience to stay tuned to your content and offerings.
Services you offer
Your Services page should not be a bullet list of your coaching programs and their key features.
See it as a sales page where you outline the coaching packages you offer and give a clear breakdown of the benefits and outcomes your clients can expect.
Whether you choose to go for minimalist or detailed copy, ensure you showcase the value of your life coaching services and how they can help your clients achieve their goals.
Client testimonials and success stories
What you say about your brand has to be good. Like, reallyyyy good. But that’s the thing. Every other life coach is saying something good about themselves too.
So, why should your target clients trust you?
Use social proof to win their trust.
People want proof that you can help them achieve their dreams. Proof that you mean every. single. word. So, share client stories, customer reviews, and case studies that demonstrate your transformative approach to coaching.
Contact information
If you want more leads, make it easy for people to get in touch with you.
This can be done by including a contact form, an email address, a booking page, and especially creating a dedicated contact page.
To ensure that the right people inquire, add qualifying questions to your contact and booking forms, or you can leave special instructions on your Contact page.
How to create your life coach website
Launching a website for your coaching business can sound like too much to handle.
But in this section, you’ll learn the exact process of creating an effective life coaching website from start to finish—and the best recommendations to make things easier for you.
1. Nail your ideal audience avatar
Before you dive into the messaging and technical aspects of building your website, take the time to identify your ideal client avatar.
If your content speaks to everyone, you won’t convert anyone. Be clear about who your message is for, so you can make a personal connection.
Who are you trying to sell to? You need to identify them by their demographics and, more importantly, their psychographics. I share step-by-step how you can do this in the Ideal Client Handbook.
2. Get a domain name & hosting provider
Your domain name is like your home address, but online.
So, choose one that perfectly reflects your brand identity. Make it simple, relevant, and memorable. And if you don’t want to make it niche/business-related, you can use your name.
You’ll also need a web hosting provider—a reliable one. By reliable, I mean secure, fast, scalable, and with great uptime.
Some good and scalable options include Namecheap, Cloudways, and Lyrical Hosts.
3. Choose your website platform
There are different platforms to build your life coach website on, such as WordPress (.org), Showit, Squarespace, Wix, and WordPress.com. So, choose the one you want.
If you’re thinking, “Is WordPress a good platform for your life coaching website?”
Yes. It absolutely is. I mean, WordPress (.org).
Apart from being the most popular platform, powering over 43% of the entire web, here are some things to consider:
- WordPress(.org) is open-source (that is, completely free to use)
- It’s non-restrictive and highly scalable
- It has extensive customization options, including a variety of website builders, themes, and plugins.
4. Write your website copy & optimize for SEO
Your website copy is a crucial factor in whether your coaching site converts or not.
Your website should carry messaging that embodies your vibe and values. Now, this can sound like a big deal if you’re not a copywriter. I created this free website playbook to help you out.
Search engine optimization (SEO) is necessary for visibility, organic traffic, and lead generation. Research relevant keywords and optimize your copy and meta tags for these terms to improve your search engine ranking.
I create connection-focused website copy for coaches (just like you!). Here are some samples of my work.
5. Design your site
Oh?! Design after copy?
Well, yes. Copy before design.
One of my website designer friends and I even had an entire conversation about it to give you the clarity you need when setting up your life coach website.
Use a clean, visually appealing design and color palette that reflects your brand identity.
Ensure that your site has a responsive design and enough white space. If you’re looking for a modern design WordPress template for your coaching site, you can use mine.
Or, you can also hire a design expert to create a custom website for you.
6. Promote your business website
Once your website is live, you don’t just leave it as if it were a portfolio site. You’re running a business and, therefore, need to blow your horns to get your coaching sessions booked out.
You can do this through effective marketing strategies such as the following:
- Blogging
- Email marketing
- Podcasting
- Social media
You can also network with other industry experts or complementary businesses to increase your brand’s visibility and engagement.
7. Build your content funnel
If your goal is to get more qualified coaching clients through attraction marketing (which is more effective than chasing clients down across social media and all. dah. places), build a funnel system.
A content funnel uses an omnichannel approach to streamline your marketing efforts as a life coach. From a solid content strategy to long-form blog posts, social media marketing, and email list-building, you can maximize your content and promotion efforts.
If you’re down for an effective content funnel—which is one of the solutions I provide—in addition to your website development, let’s chat about your project.
Creating your life coaching site
By following the steps outlined above, you can create a website that showcases your life coaching skills and attracts dream coaching clients.
If you need a copywriter to partner with you and help you create your dream life coaching website, click here to inquire about your project.
