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Sally Ofuonyebi

Sally Ofuonyebi

Copywriter for Coaches and Creatives

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MelissaJoy Coaching Website Copywriting Project

September 16, 2023 · In: Portfolio Project


It’s not every time you get an inquiry from a stranger who found you on Google, and it feels like you’ve known them forever. But this was the case with Melissa.

From the moment I went through her inquiry, it was clear that she’d be easy to work with. I love people who aren’t afraid to have open, honest conversations, and Melissa perfectly fits the bill. It was just an inquiry form, but she was detailed to a T. She pointed out where she was in her business, what she needed help with, and how she felt I’d be able to help her.

Want a walkthrough of Melissa’s website project? Well, grab a cup of coffee (or your favorite beverage), and let’s get right into it!


Meet Melissa,

Executive Function and ADHD Coach

After the pandemic hit, and Melissa had to shoulder the responsibilities of four different health workers in her department, it spurred her on a journey of ADHD acceptance and self-love. Now, she helps burned-out workers and ADHD/AutiHD-diagnosed adults keep their focus and fulfill their ambitions.

The need

As a new coach who wants to put her brand in the spotlight, Melissa understands what “a solid brand message” can do.

She wanted someone who could take the message right out of her mouth and run with it—to create the perfect website copy for MelissaJoy Coaching.

But, she didn’t have the time to wait through my website copywriting procedure. So, I came up with a quick yet comprehensive solution.

The solution

Due to the urgency of Melissa’s request, I offered her a VIP week experience.

The deliverable was connection-focused SEO copy for her website. The project was intriguing from the research phase to the past client interviews until the final draft.

Melissa is like a nice cup of coffee: warm and comfortable yet bold. I loved listening to her transformation story and the sweetest words her clients shared about her. The interview was eye-opening to find the right words that her target clients could relate to.

This project allowed me to dive deep into my life journey, and although I’m yet to be officially diagnosed, I know without a shadow of (a) doubt that I have ADHD. This made it easy for me to understand her IC’s pain points because I feel them—to a large extent.

Melissa’s personality is soothing and compassionate, and I had to make her copy reflect these qualities. The website copy addresses her IC’s pain points in the most empathetic way.

Here’s something I believe: Pain-point marketing isn’t negative. It’s relatable, enlightening, and empowering when done the right way.

Your target audience will fall in love with your offers quicker if they can see their dream selves in them.

This is why I took the liberty to help Melissa’s audience future-pace. Her desire is to help them live their dreams, feel empowered, fulfill their ambitions, and be happy. They won’t see these from just the offer’s features or price points. 

Another interesting thing is the little “my different hat” section below:

You know the “why you should choose me” section you see on several websites out there? Well, this is more like it, but sophisticated. *winks*

Melissa wants her people to feel safe and confident that she can help them, and that’s exactly what this section aims to achieve.

For an SEO boost, I researched and collected the hottest questions about ADHD and turned them into this FAQ section below.

The review

“I had the pleasure of working with Sally, and I couldn’t be happier with the experience. Her friendly and personable approach, combined with her openness to feedback, made the collaboration effortless.

I knew I would like Sally’s work because I liked the copy on her website. When we did meet for the first call, her friendly personality further cemented my decision to work with her! She puts me at ease. Sally truly made me feel like a valued client throughout the entire process.” – MELISSA JOY ADAMS


I enjoyed every bit of the time I spent crafting Melissa’s copy. And the website design? OMG, I loveeeeet! The Tonic template she used is *hands down* a great match for the copy! Great copy stands out when the design is stunning, and Melissa understood this. Check out the live website.

Will you be next?

Want website copy that puts you in the spotlight?

Oh hey, starting a business takes a hell of courage (and scrolling all the way down here takes a lot of interest). So, if you’re ready to turn your ideas into irresistible offers using sales-worthy copy, you’re in the right place.

start your project

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By: Sally · In: Portfolio Project · Tagged: portfolio

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I’m Sally — and I take the stress out of marketing by creating authentic messaging that makes dream clients more than happy to pay you.

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@sallyofuonyebi

If you’re planning to build your dream website, If you’re planning to build your dream website, I have the perfect package for you.

I know you want a website worthy of your brand. A website that opens hearts and wallets. One that gets you inquiries from perfect-fit clients while you’re OOO.

So, let’s work together to create copy that makes your dream client go, “Where has this been all my life?”

When you say “YES” to my SEO Website Copywriting package, here’s what you will get:

Brand research questionnaire: to understand your business, offers, and goals.

60-minute deep dive call to uncover your brand personality and unique value prop. And just really nail down the necessary information about what you do.

Brand messaging guide to pinpoint your core message, audience interests, offer summary, and positioning strategy.

Website Copy for up to 6 pages including framework direction for (and collab with)  your designer.

SEO for each page to help you with discoverability and organic ranking.

ADD-ONS: 

If you want, I can take care of these for you: 

SEO blog posts and strategy

Opt-in page and email sequence

You know it—you deserve better than “words for formality's sake”. It’s time your words paid off. Send me a DM and let’s do this.

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Which one is your favorite slide?😁😁 _______ Which one is your favorite slide?😁😁

__________________________________

Want to work with a copywriter for your website project? I’m you girl—and it’s not just me who thinks so.

“Sally has been a blessing, so I’ll absolutely keep working with her! I didn’t know what direction I wanted to take my website in. For a variety of reasons, I was also reluctant to work with anyone online. She was thorough—and paid attention to every detail when we discussed my needs. My website copy came out excellent!” Margaret M.

“Sally got in my head and brought out the words I didn’t know I had. It was such a seamless process working with her to get it together. She asked relevant questions and used the information given in creative and intuitive ways. She’ll take away your stress to create dynamic copy without changing your voice. ” Chaital H.

Send me a DM and let’s chat about your project

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#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #webranking
Before you launch your website, here are 5 things Before you launch your website, here are 5 things you need to have in place.

You will have a brand-worthy website that attracts your dream clients when you check these five tasks off your list.

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==> Looking for a done-for-you website copywriting solution, I’d love to support you. This is what I do—creating binge-worthy copy that puts your brand in the spotlight. Shoot me a DM, I can’t wait to hear about your project.

Want to see the awesome projects I’ve worked on?
Stalk my portfolio (link in bio 🔗)

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#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #webranking
A carousel of memes summarizing how I’ve been do A carousel of memes summarizing how I’ve been doing lately. 😂

Can you relate?

Inspired by simplified[dot]io

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#copywritermemes #copywriters #copywritersofinstagram #writer #writerscommunity #writersofig #writing #writingmemes #memes #authormemes #writerlife #writermeme #writercommunity
As a coach or creative wanting to build a sales fu As a coach or creative wanting to build a sales funnel, you’ll have to create content for every stage your audience will pass through.

There are 3 stages of a sales funnel.

Let’s talk about what they mean and the content types to create for each.

1️⃣ Top of the funnel (ToFU):

This is the first stage of your funnel—where a visitor begins their journey. 

It’s where people become aware of your business, and show an interest in your offers. 

This stage aims to reach as many ideal clients as possible and help them learn about your brand. Create posts that educate people and tell your brand story.

2️⃣ Middle of the funnel (MoFU)

At this funnel stage, your leads trust your insights. 

They’ll be consuming content for clarity and decisiveness. You know, whether to buy your offer.

Continue to educate your audience and show them why they need your offer and generate leads. Share success stories and freebies they can sign-up for. 

3️⃣ Bottom of the funnel (BoFU)

This is the last point in your funnel where you nurture leads to activate sales. 

Share a breakdown of your offer, sneak peeks, walkthroughs, case studies, and more testimonials.  

See, sales funnels aren’t twisted, they just need planning. So, figure out your goals for the funnel you intend to build—whether that’s a launch or an evergreen funnel.

Need help with sales copy for your funnel? Let’s chat about your project. Send me a DM.

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