You’re about to launch your new program, but the thoughts of your non-existent email list and low-key social media presence have your nerves on edge.
Relax, “launching” is just a fancy word for marketing.
Whether you want to release your new course, coaching program, or website, it’s important to share the good news.
You need to promote it because no one will know about it if you don’t. The process of doing this is called buzz marketing.
But, poor marketing is a common launch mistake small business owners make, and the result of this is never pleasant.
So, if you’re searching for sure-to-work ways to increase visibility for your launch and hit your goals regardless of a small list or follower count, this post is for you.
Without further ado, let’s dive into 11 proven strategies to create buzz for your launch.
1. Leverage social media
Let’s start with the most obvious way to create buzz for your launch – social media.
About 3.96 billion people use social networks. Almost four-freaking-billion people, my friend! Your ideal clients are among this number, so don’t play with social media marketing.
Now, how to create buzz on social media?
Start hanging out on these social media platforms and create endless content to promote your product or course launch. Don’t just be random though, instead, network and connect with your ideal clients on these platforms.
These social platforms have features you can maximize to promote your launch awareness. For example,
- You can use reels, videos, stories, carousels, and branded hashtags to build buzz for your launch on Instagram.
- And Facebook also has features like posts, groups, stories, and reels that make it easy to do buzz marketing for your launch.
2. Run a challenge
You can quickly blow up visibility for your launch by running an online challenge.
A challenge is one of the most effective ways to build buzz for your launch. It allows you to gain awareness, boost engagement levels, and build a community of interested people within a short period.
Running a challenge is a positive approach to buzz marketing because people love contests. It’s like an energy boost and motivation to chase and achieve a particular goal once again. You will build audience trust quickly by sharing daily tips to help them complete the task lists in your challenge.
Your challenge can be a free or paid (as a low-ticket) offer depending on how you want to vet your audience’s level of commitment.
3. Land guest features
Another way to create buzz for your launch is by being a guest.
Feature on blogs, podcasts, newsletters, and social posts as a guest expert. This will build your brand authority and reach. Your ideal clients will see and follow you as an expert.
When looking to use guest features to create buzz for your launch, here are the core factors I want you to consider:
- Does the host have a decent or large audience size? (This is relative and depends on your niche).
- Are your ideal clients mostly present in these audience groups?
- Is your chosen topic going to resonate with them?
- Does the chosen topic align with your launch theme (and offer)?
4. Go live often
Did you know that 94% of people say video content helps them make purchase decisions?
That’s to tell you how effective video content is.
Lives are an enhanced form of video content. Because by going live, you allow people to connect with you in real time. This allows you to build buzz and trust while promoting your offer. Your ideal clients can see the real you – no edits, no transitions, just the “authentic” you.
Depending on where your audience is, you can host lives using:
- Software tools like LiveWebinars and Zoom
- Your Facebook profile and groups
- Your Instagram profile
- Pinterest platform
5. Collaborate with others
Collaboration allows you to increase visibility for your launch. When you collaborate with similar or complementary businesses, you reach more people who are your ideal clients.
By doing this, you’re building hype for your launch. Better yet, your partner’s audience will be inclined to trust you and your offer.
There are several ways you can collaborate with others. Here are some of these ways:
- Joint venture masterclasses
- A feature on your partner’s newsletter
- Joint Instagram lives
6. Use influencers
The interest of people in influencer marketing continues to grow.
This is because it is a fast way to create buzz for anything – a new product, course, or business launch.
A quick tip to make the most of your investments in this process is to use micro-influencers in your niche. This is because they:
- Have a reasonably large audience size
- Are relatively affordable
- Have the audience you want to reach.
7. Run paid ads
By running paid marketing campaigns on social media channels, you can drastically increase visibility for your launch. You can drive traffic and increase the number of leads that sign up on your landing pages.
Depending on how much you’re willing to spend, you can reach hundreds of thousands and even millions of people who are your ideal clients.
However, there are certain things to keep in mind about paid ads:
- If you’re a new coach, course creator, or service provider, you don’t NEED this. Organic and social marketing methods are enough at first.
- You need to understand the concept of A/B testing to make the most conversions.
- If your sales funnel isn’t well-structured, you won’t convert. And that means the money spent on ads will go to waste.
8. Share sponsored posts
This is easier to create buzz for your launch than paid ads. This is because it’s more controllable and direct. You can share sponsored posts in “big” places where your audience hangs.
You can find platforms with medium to large audience sizes of your ideal clients that accept sponsored posts. These platforms can be:
- Facebook groups
- Instagram profiles
- Slack channels
- Email newsletters
9. Provide affiliate programs
Creating affiliate programs is a buzz marketing strategy to increase visibility for your launch.
Like any other affiliate program, you pay people a specific commission for every customer they bring. People are happy to promote your launch — almost as if it’s theirs, and you get clients.
Also, the task of marketing doesn’t solely rest on you, which means you can create buzz to a large extent while still having the time to focus on other vital parts of your launch.
10. Use Pinterest
Pinterest is such a big shot! It gets over 240 million traffic per month.
There are several ways you can leverage Pinterest to create buzz for your launch such as:
- Creating interesting idea pins. They are like the TikTok of Pinterest.
- Sharing branded pins with attention-grabbing headlines
- Leveraging group boards
- Pinning your Instagram launch content
- Use Tailwind to expand your pin’s reach.
11. Create a launch strategy
Keep in mind that the point of creating and sharing posts and starting a challenge isn’t just to generate buzz.
You want to build buzz > generate leads > and convert them to paying clients by launch day. Right?
If this is your goal, then, you need to create a launch strategy. Several creative entrepreneurs ignore this phase. But, it’s as important as the launch itself.
A launch strategy lets you plan your entire launch from the pre-launch phase, when you want to prime your audience, until your actual launch date. It allows you to prepare launch copy assets that will convince your dream clients to buy your offer. With a launch strategy, you won’t just build buzz for your launch in vain.
If you need a guide on creating a launch strategy that prioritizes your goals? Download my Ready-to-Launch Worksheet.
Wrap-Up: How to build buzz for your launch
You’re a step closer to having a successful launch.
With these 11 tips I’ve shared above, you can start building buzz for your course, program, or website launch.
You don’t have to get panicky because your audience size or email list is small. You can reach a broader audience if you decide to do the work!
Which of these methods is your favorite? Let me know in the comments!
- If you need guidance on how to DIY your launch strategy and hit your launch goals, book a 60-min consultation with me.
- Check out my done-for-you launch copywriting package designed to help you hit your goals.
Get instant access to my Launch Worksheet!
This worksheet helps you build a working launch strategy that prioritizes your goals so you can launch profitably.
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