• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About
  • Services
    • SEO Website Copy
    • Launch Copy
    • Strategy Session
  • Blog
  • Resources
  • Contact
  • Mobile Menu Widgets

    Connect

    Search

Sally Ofuonyebi

Sally Ofuonyebi

Copywriter for Coaches and Creatives

  • Home
  • About
  • Services
    • SEO Website Copy
    • Launch Copy
    • Strategy Session
  • Blog
  • Resources
  • Contact

How to Create Buzz for Your Launch: 11 Proven Strategies

June 13, 2022 · In: Business, Launching

You’re about to launch your new offer, but the thoughts of your non-existent email list and social media presence have your nerves on edge.

Relax, “launching” is just a fancy word for marketing.

Whether you want to release your new course, coaching program, or service, you need to promote the shit out of it.

But, poor or ineffective marketing is a common launch mistake small business owners make. And the result of this is never pleasant.

So, if you’re searching for sure-to-work ways to build visibility for your launch and hit brand goals regardless of a small list or follower count, this post is for you. 

Table of Contents
 [show]
  • 1. Leverage social media
  • 2. Run a challenge
  • 3. Land guest features 
  • 4. Go live 
  • 5. Collaborate with others
  • 6. Use influencers
  • 7. Run paid ads
  • 8. Share sponsored posts 
  • 9. Provide affiliate programs
  • 10. Use Pinterest 
  • 11. Extra tip: Plan your pre-launch content
  • Wrap Up: How to build hype for your launch
    • Want a profitable launch?

Without further ado, let’s dive into 11 proven strategies to create buzz for your launch.

1. Leverage social media

About 3.96 billion people use social networks. Almost four-freaking-billion people, my friend! 

Your ideal clients are using these platforms too, so don’t play with social media marketing. 

Are you wondering how to create hype on social media? Start hanging out on these social media platforms and promote your product launch. It’s easy to network and connect with your target audience on these platforms. These social platforms have features you can maximize to promote your launch awareness. 

For example, 

  • On Instagram, you can use reels, videos, stories, carousels, and branded hashtags.
  • On Facebook, you can use posts, groups, and stories to create buzz for your launch.

2. Run a challenge

You can quickly blow up visibility for your launch by running an online challenge. 

A challenge is one of the effective pre-launch buzz campaign examples. It allows you to build buzz, increase brand awareness, boost engagement levels, and build a community of interested people within a short period. 

Running a challenge is a positive approach to buzz marketing because people will trust you if you share some experiences, especially those that helped them grow.

Your challenge can be a free or paid low-ticket offer depending on how you want to vet their level of commitment.

3. Land guest features 

Podcast guests | How to create buzz for your launch

Another way to create buzz for your launch is by being a guest. 

Feature on blogs, podcasts, newsletters, and social posts as a guest expert. This will build your authority as an expert and also help you reach a large number of audiences. As an SEO content writer on the side, I’ve landed guest posts on sites like CMI, Wynter, and Thrive Global.

When looking to feature as a guest, here are the core factors I want you to consider:

  • Does the host have a decent or large audience size? (This is relative and depends on your niche).
  • Are your ideal clients present in these audience groups?
  • Is your chosen topic going to resonate with them?
  • Does the topic align with your launch theme?

4. Go live 

Did you know that 94% of people say video content helps them make purchase decisions? That’s to tell you how effective video content is. 

Lives are an enhanced form of video content. By going live, you allow people to connect with you in real-time. This enables you to build trust while promoting your offer. Your audience can see the real you – no edits, no transitions, just a “passionate” you.

You can host lives using:

  • Software tools like LiveWebinars, and Webex
  • Live feature in Facebook profiles and groups
  • Instagram lives

5. Collaborate with others

Collaboration allows you to increase visibility for your launch and expand audience size. When you collaborate with similar or complementary businesses, you can extend your reach to many people who are your ideal clients.

By doing this, your partner’s audience will be inclined to trust you and your offer. 

There are several ways you can collaborate with others, such as:

  • Joint venture masterclasses
  • Joint Instagram lives
  • Referrals.

6. Use influencers

The interest of people in influencer marketing continues to grow.

Influencer marketing search traffic on Google Trends | How to create buzz for your launch
Screenshot from Google Trends

This is because it is a fast way to create buzz for your launch. 

A quick tip to make the most of your investments in this process is to use micro-influencers related to your niche. This is because they:

  • Have a reasonably large audience size
  • Are relatively affordable
  • Have the audience you want to reach.

7. Run paid ads

By running paid marketing campaigns on social media channels, you can drastically increase visibility for your launch. You can drive traffic and increase the number of leads that sign up on your landing pages.

Depending on how much you’re willing to spend, you can reach hundreds of thousands and even millions of people who are your ideal clients.

However, there are certain things to keep in mind about paid ads:

  • If you’re a new coach, course creator, or service provider, you don’t need this. Organic and social marketing methods are enough at first.
  • You need to understand the concept of split testing to make the most conversions.
  • If your sales funnel isn’t well-structured, you won’t convert. And that means the money spent on ads will go to waste.

8. Share sponsored posts 

This is easier to create buzz for your launch than paid ads. You can share sponsored posts in “big” places where your audience hangs.

You can find relevant medium-sized to large:

  • Facebook groups
  • Slack channels
  • Email newsletters
  • Blogs.

9. Provide affiliate programs

Creating affiliate programs is an excellent marketing strategy to build hype for your launch. It’s a win-win strategy!

Like any other affiliate program, you pay people a specific commission for every customer they bring. People are happy to promote your launch — almost as if it’s theirs. 

And you get clients, which is what you want. Also, the task of marketing doesn’t solely rest on you, which means you have the time and space to focus on other vital parts of your launch. 

10. Use Pinterest 

Pinterest is such a big shot! It gets over 240 million traffic per month.

Pinterest traffic screenshot | How to create buzz for your launch

There are several ways you can leverage Pinterest to create buzz for your launch. These include:

  • Creating interesting idea pins. They are like the TikTok of Pinterest. 
  • Sharing branded pins with attention-grabbing headlines
  • Leveraging group boards
  • Pinning your Instagram launch content
  • Use Tailwind to expand your pin’s reach.

11. Extra tip: Plan your pre-launch content

Keep in mind that the point of creating and sharing posts and starting a challenge isn’t just to generate buzz.

You want to build buzz > generate leads > convert them to paying clients by launch day. Right? 

If this is your launch goal, you need a pre-launch marketing strategy. Several creative entrepreneurs ignore this phase, and I explained why a pre-launch plan is essential in this interview with Kerry Campion.

The pre-launch phase is when you prime your audience for your actual launch date. You need to create and share launch copy that aligns with your target audience and launch goals. Don’t just drive traffic in vain.

Wrap Up: How to build hype for your launch

Congratulations! You’re a step closer to having a successful launch. 

With these 11 tips I’ve shared above, you now have insights into creating buzz for your launch. You don’t have to get panicky because your audience size or email list is small. You can reach a broader audience if you decide to do the work!

Which of these methods would you try? Let me know in the comments!

Grab my FREE launch checklist!

Ready to plan and prioritize your best launch yet? This 11-page checklist is what you need to plan a profitable launch.

get the checklist >
FREE Launch Checklist | Launch Strategy
Share this post with your friends!

By: Sally Ofuonyebi · In: Business, Launching

you’ll also love

7 Copywriting Myths You Need to Stop Believing | Sally Ofuonyebi7 Copywriting Myths You Need to Stop Believing
The 7 Biggest Launch Mistakes to Avoid | Sally OfuonyebiThe 7 Biggest Launching Mistakes You Should Avoid
How to create a client avatar for your businessby Sally Ofuonyebi | Copywriter for CreativesWhat is a Client Avatar ( & How to Create Yours)

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Next Post >

The 5 Biggest Sales Page Mistakes You Should Avoid

Primary Sidebar

Meet Sally

Meet Sally
hello!

Launch & website copywriter for creative entrepreneurs. I help you stand out and sell with a connection-focused brand story.

More About Me

Categories

  • Business
  • Copywriting
  • Launching

join the copy hive

Recent Posts

  • What is Launch Copywriting: The Complete Guide
  • The 7 Biggest Launching Mistakes You Should Avoid
  • How to Create Buzz for Your Launch: 11 Proven Strategies
  • The 5 Biggest Sales Page Mistakes You Should Avoid
  • What is a Client Avatar ( & How to Create Yours)

Featured Posts

What Is Launch Copywriting: Do You Need It? | Sally Ofuonyebi

What is Launch Copywriting: The Complete Guide

The 7 Biggest Launch Mistakes to Avoid | Sally Ofuonyebi

The 7 Biggest Launching Mistakes You Should Avoid

Google's rich result for "How to Create Buzz for Your Launch"

How to Create Buzz for Your Launch: 11 Proven Strategies

Archives

Connect

Follow me on Instagram

@sallyofuonyebi

Happy birthday to me! 🎉 Happy birthday to me! 🎉
Messaging is what bridges the gap between your ide Messaging is what bridges the gap between your ideal clients and your products/services.

I wanted to make this a picture post but this reel works better.

Do you have any questions when it comes to messaging or marketing? 

Drop them in the comments.👇🏽

#brandbuilding101 #sellingonline #marketingdigital #contentmarketing #contentmarketingtips #copywritersofinstagram #messaging #copywritingtips #copywritingforcreatives
It's okay to disappear to reappear stronger. Som It's okay to disappear to reappear stronger. 

Sometimes, the overwhelm of entrepreneurship and marketing can leave you frustrated and desperate.

Now that is the part where it gets shitty. 💔 ...because selling should be easy. 

Wanting to transform lives should be a blessing not a sign of desperation for $.

If you feel uncomfortable, scared, or pushy, I'm giving you permission to STOP. 

💖 Stop fretting. Someone's success is waiting on you.

Renew your spirit and show up for that one person - till they become more than one => and grow into a community.

❗️ I want you to know that nothing can hold you back, except you.

That's why I'm dedicating this month to myself. 

To my enjoyment. To all my hardwork. To my clients and dream clients. To relaxation and peace. To courage. To my dreams. To what God wants to do in and through me.

Cheers to all of my intentions - and yours - for May.

Tell me, queen. What are your intentions for this month?

#goalgetting #creativeentrepeneur #copywritersofinstagram #blackcreatives #livewithpurpose #womenwhowork #abundancemindset #cheerstotheweekend #pursuitofpurpose #pursuitofhappiness
👉 Part 2: How to Create a Launch Strategy In 10 👉 Part 2: How to Create a Launch Strategy In 10 Simple Steps.

Swipe for these steps... =>

< Save this post for later >

Is there any of these steps you'd like me to break down? Mention it in the comments.

#launchstrategy #launchplanning #launchcopywriter #coursecreationcoach #businesscoachforwomen #readytolaunch #launchplan #femalebusinesscoach #savvybusinesschick #newonlinebusiness #newcoachalert #newcoaches #marketingstrategytips #creativepreneuer #servicebasedbusinesses #blackfemalecoach #marketingdigitalonline
How to Create a Launch Strategy In 10 Simple Steps How to Create a Launch Strategy In 10 Simple Steps.

< Save this post for later | Share with your friends > 

#launchplan #femalebusinesscoach #savvybusinesschick #launchstrategy #launchplanning #launchcopywriter #newonlinebusiness #newcoachalert #newcoaches #coursecreationcoach #businesscoachforwomen #readytolaunch #businessstrategy #contentplanningtips #marketingforbeginners #marketingstrategytips #creativepreneuer #servicebasedbusinesses #blackfemalecoach #marketingdigitalonline
Load More

Footer

Quick Links

  • About
  • Services
  • Blog
  • Resources
  • Contact

Let's Connect

Grow your copy badassery

Copyright © 2022 · Theme by 17th Avenue