You’re about to launch your new program, but the thoughts of your non-existent email list and low-key social media presence have your nerves on edge.
Relax, I’ve got you.
I want you to know that “launching” is simply strategic “marketing.” Whether you want to launch your new course, coaching program, or website, it’s important to promote it, because no one will know about it if you stay quiet.
This process of ramping up visibility for your launching is called buzz marketing.
If you’re searching for sure-to-work ways to increase visibility and pump up your audience size during your launch, this post is for you.
Without further ado, let’s dive into 11 proven strategies you can use to build massive hype for your upcoming launch.
1. Leverage social media
Let’s start with the most obvious way to create buzz for your launch: social media.
About 3.96 billion people use social networks. Almost four frickin’ billion people, my friend! Your ideal clients are among this number, so don’t play with social media marketing.
Start hanging out on these social media platforms, sharing insightful content that educates people about your launch, and engaging with your ideal clients on these platforms.
Each social platform has features you can maximize to promote your launch awareness. For example, you can use reels, videos, stories, carousels, and branded hashtags to build buzz for your launch on Instagram.
2. Run a challenge
You can quickly blow up visibility for your launch by running an online challenge.
A challenge is one of the most effective ways to build launch buzz because it allows you to gain awareness while boosting engagement levels and building a community of qualified leads within a short period of time.
People love contests. It’s like an energy boost to pursue a particular goal once again without doing it alone. By sharing daily tips to help them complete the task lists in your challenge, you will gain your audience’s trust quickly as someone who cares about helping them reach their goals.
You can make your challenge a free or paid (as a low-ticket) offer, depending on how you want to vet your audience’s level of commitment.
3. Land guest features
Another way to create buzz for your launch is by being a featured guest. Being featured on blogs, podcasts, newsletters, and social posts as a guest expert will build your brand authority and reach.
While guest features are a great way to attract leads, there are certain factors you should consider:
- Does the host have a decent or large audience size? (This is relative and depends on your niche.)
- Are your ideal clients mostly present in these audience groups?
- Is your chosen topic going to resonate with them?
- Does your chosen topic align with your launch theme and offer?
4. Go live often
Did you know that 94% of people say video content helps them make purchase decisions?
Well, that’s to tell you how effective video content is.
Live videos are an enhanced form of video content because they allow people to connect with you in real-time. Your ideal clients can see the real you—no edits, no transitions, just the “authentic” you.
Depending on your launch strategy, you can host lives on your social platforms or video conferencing apps like Zoom.
5. Collaborate with others
When you collaborate with similar or complementary businesses, you reach more people who are your ideal clients. Your partner’s audience will be inclined to trust you and your offer.
Collaboration is a great strategy for building launch hype, and there are several ways you can collaborate with others. These collaboration strategies include:
- Joint venture masterclasses
- Newsletter highlights
- Guest post swap
- Joint Instagram lives
- Mentions and referrals
6. Use influencers
The interest of people in influencer marketing continues to grow. This is because it is a fast way to create buzz for anything—a new product, course, or business launch.
A quick tip to make the most of your investment during this time is to ensure that they have the audience you want to reach.
7. Run paid ads
By running paid marketing campaigns on social media channels, you can drastically increase visibility for your launch.
Depending on how much you’re willing to spend, you can reach hundreds of thousands and even millions of people who are your ideal clients. You can drive traffic and increase the number of leads that sign up on your landing pages if your sales funnel is well-structured for conversions.
8. Share sponsored posts
This is easier to create buzz for your launch than paid ads. This is because it’s more controllable and direct. You can share sponsored posts in “big” places where your audience hangs.
You can find platforms with medium- to large audience sizes of your ideal clients that accept sponsored posts. These platforms can be Facebook groups, Instagram profiles, Slack channels, email newsletters, and blogs.
9. Provide affiliate programs
Like any other affiliate program, all you need to do is pay your affiliates a specific commission for every customer they bring. This is a great strategy that guarantees not just launch buzz but sales as well.
People will be happy to promote your launch—almost as if it’s theirs, thus making you more sales.
Also, the task of marketing doesn’t rest solely on you. This means you get to create buzz while still having the time to focus on other vital parts of your launch.
10. Use Pinterest
Pinterest is such a big shot! It gets over 240 million visitors per month.
There are several ways you can leverage Pinterest to create buzz for your launch, such as:
- Creating interesting idea pins. They are like the TikTok of Pinterest
- Sharing branded pins with attention-grabbing headlines
- Leveraging group boards
- Pinning your Instagram launch content
11. Create a launch strategy
Keep in mind that the point of creating and sharing posts isn’t ONLY to generate buzz.
You want to build buzz >>> generate leads >>> and convert them into paying clients by launch week. Right?
That’s why you need to create a launch strategy. It’s as important as your launch itself.
A launch strategy lets you plan your entire launch, from the pre-launch phase until you close your cart. It guides how you prepare your launch copy assets. With a launch strategy, you will be sure that you aren’t just building buzz in vain.
Build massive visibility for your course launch
You don’t have to get panicky because your audience size or email list is small.
Your buzz marketing game is about to blow up, boo! Start building buzz for your course, program, or website launch by following these 11 tips I’ve shared.
Download the Ready-to-Launch workbook to plan your next launch for FREE.
Want to work with a launch funnel copywriter for your launch? See how I can help you make a good profit.
