As a business owner, you’ve probably got a to-do list longer than your arm (I know because the length of my schedule directly determines if the beverage of the day is a cuppa tea or strong coffee).
But let me tell you something:
Right at the tippy-top of that list should be “copywriting.”
You’ll hear me talk about copy any chance I get, partly because I’m a copywriter but mostly because I’m a sucker for business prosperity.
Successful business experts attest to the benefits of copy. So, in this post, I will break down why we all swear by good copy—and why you should take it seriously.
1. Copywriting helps you nail your brand vibe
From the moment people find out about your business, they’re either hooked or hitting the “X” button. If you want them to do the latter, you need to nail your vibe.
Your brand vibe sets the tone for your entire business. It determines how your audience perceives you, as it tells them more about your personality and voice.
There are many businesses online, but your vibe can help you make a lasting impression. So, think about the kind of impression you want to give. Is it a warm, bold, quirky, funny, or sassy appeal? Then, let your copy showcase this.
Working with a copywriter is a way to shape your brand’s personality and tone, ensuring that every word reflects who you are and what you stand for.
2. You can connect with your audience on a deeper level
Gone are the days of one-size-fits-all marketing. Nowadays, customers aren’t just buying out of the fear of missing out (FOMO). They want to feel a brand’s genuineness and vibe so they can connect with it.
Your brand message should speak directly to your ideal client’s struggles and goals. That’s how you win clients, and this is what effective copywriting helps you achieve. It starts with knowing who your target audience is.
When you understand your audience’s desires, you can go beyond generic sales pitches and share aligned brand messaging that speaks to their aspirations and earns their trust.
3. Your business gets improved visibility
Your website message plays a key role in driving attention to your business. It promotes you on the search engine results page (SERP), calls in your target audience, and gets them into your content funnel.
Many business owners don’t know this fact—that their websites should be a lead-generation powerhouse (please, share it with them!)—and that’s why there are over 1.4 billion inactive websites online.
Like, 1.4 billion frickin’ potential lead/client-generation powerhouses are lying wasted.
By creating copy your ideal clients can’t resist, and incorporating relevant keywords and phrases into your message, you’ll be able to help your “dream clients” discover the high-quality content you’ve created for them.
As a copywriter, I offer a content funnel solution that targets how you get and nurture business traffic, and my website copywriting package converts visitors into leads and paying clients through effective messaging. Learn more about how I do it.
4. Great copywriting builds brand trust and credibility
When you write clear and connection-inclined copy—in the form of website copy, sales pages, blog content, or client case studies—you establish trust with your audience.
In today’s world of marketing, trust is a necessary currency, and nothing builds trust quite like great copy.
When you can clearly communicate your brand message and value proposition, you show your audience that you can deliver on your promises. Someone who deserves their allegiance.
5. SEO copywriting ensures you stand out in a sea of sameness
There’s no sugar-coating it; the online marketing space is crowded. Several businesses, in a bid to keep their heads above water, are blending in and missing out on so many opportunities because their copy is basic.
Standing out amidst the hundreds and thousands of experts in your niche can feel like finding a needle in a haystack, but through great copywriting, you can cut through the noise and carve out for yourself a tribe of people who love what you do.
That’s because copywriting makes you unforgettable and sets you apart from the competition by making you “top of mind” for your audience.
6. Conversion copywriting turns browsers into buyers
Because copywriting wins trust and sets you apart from the competition, it becomes increasingly easier to make sales—after all, people buy from people they know, like, and trust.
There’s a reason why copywriting and content, even though they are similar, aren’t the same. While content is meant to nurture (and may eventually convert), the goal of copywriting is specifically conversions. That’s because conversion-optimized words have the power to shorten the buyer’s journey.
Once you’re able to get your target audience to discover your business, either through social media or your blog content, you need conversion-focused copywriting to move them from being mere browsers and leads into paying clients.
7. With copy, you get the most ROI from your marketing efforts
Time is money, and marketing isn’t cheap. As an entrepreneur, every marketing dollar counts.
Copywriting is an effective method—I dare say, one of the most cost-effective—to maximize your return on investment (ROI).
That’s because whether you want high-quality engagements, lead generation, conversions, or sales, you need copywriting. While that can be in the form of your website copy, email sequences, sales pages, paid ads, launch content, and even blog series, it’s still copy.
How much does hiring a copywriter cost?
You might be thinking, “Okay, I see all these benefits of copywriting. I want these results for my business and would love to hire a copywriter. But how much do they even charge?”
The copywriting fee you pay for your business will depend on certain factors:
- The service you’re looking to invest in
- The copywriter’s experience level
- And your budget.
A copywriter can charge anywhere from multiple hundreds of dollars to multiple thousands of dollars. For instance, I have a copywriting service—a 90-minute strategy consultation—within the hundreds of dollar price range. But for my done-for-you solutions, I have a different pricing structure. You can check them out here.
Can you DIY copy for your business?
What if you’re interested in writing your brand copy, but can’t afford a premium solution?
You can DIY it if that works for your business. There are several free and paid copywriting resources and templates you can get started with. I share lots of tips on my blog, and you can browse them by category to avoid being overwhelmed.
Or if you’d rather DIY it with structured guidance from a copywriting professional, this strategy session—which is an intensive, affordable, and guided solution—will be the perfect solution for you.
End note: Why is copywriting important?
Your business needs copywriting. So, if “copy” is somewhere at the bottom of your list, do your business some good—move it to the top and prioritize it.
Your ideal clients are waiting, and your brand is counting on you. Use your words—specifically, the right words that will set you apart from the competition—to form an unbreakable link (aka connection-focused narrative) between your audience and why they need your offers.
Want this “connection-focused narrative” done for you? Click here to tell me about your project.
