DFY in 8 weeks:
Conversion-Led Content Funnel for Intentional Brands
If you’re planning to sell your signature offer and build a sustainable business, you need an audience.
A dedicated audience—and a funnel that converts them from being mere readers to actual paying customers.
funnel bingo:
You need a funnel like yesterday IF…
The content ideas you come up with are good but not relevant to your signature offer.
You are constantly chasing prospects and leads, and tired of playing catch-up.
You wanted a freebie to grow your email list. It’s up now, but not doing anything.
You’re every-frickin’-where all at once and it’s starting to wear you out.
It’s almost like the more content you put out, the less impact you seem to make.
People barely sign up for your list, & when they do, they become ghost subscribers.
Your audience base is cold—never engaging, not to mention buying anything.
You want a functional content funnel but have no clue where to even begin.
you know this.
But, maybe…
You’ve gone the DIY route and struggled to whip something up. And at the back of your mind, you know it’s a hit-and-miss shot you’re taking in the dark.
Or
You’ve trusted an “expert” before and ended up with more tasks on your plate—and even more confusion.
Or
Funnels seem so technical and you don’t even want to try because you’ve concluded it’s an uphill battle.
You just want a sustainable system that works… Somehow.
introducing…
The Offer-Led Content Funnel System
This is a done-for-you, 8-week content funnel solution built with your offer in mind to move people from being casual visitors to paying clients & super fans.
How is this different from a sales funnel?
While a sales funnel takes people right into your sales campaigns through a lead magnet, a content funnel kickstarts the journey using strategic organic blog posts.
Sales funnel = freebie opt-in + email sequence + sales page.
Content funnel = content cluster (8 OLed blog posts) + freebie opt-in + email sequence + sales page.
The OLed content cluster aims to educate and build interest around your offer and shorten the sales cycle so people can go from being visitors to hot leads in less time.
The Deliverables
Here are all the goodies you’ll get:
→ Brand questionnaire to understand your business and offerings
→ 60-minute deep dive call to get clarity on your goals
→ Funnel map to help you visualize & track progress
→ Freebie opt-in page, thank you page, & tripwire page (for a relevant micro-offer)
→ Email sequence from freebie delivery until offer promotion (7-12 emails)
→ Sales page copy for signature offer
→ 8 Blog posts (content cluster) that revolve around your specific offer
→ 2 Rounds of fierce revision
→ Walkthrough + funnel review call
(Payment plans are available.)
For funnels built around two-, three-, and multi-offers, you’ll get a quote on the call.
With an OLed content funnel, you’ll have…
1.
A thriving community of engaged followers hanging on your every word.
2.
A content strategy that attracts, nurtures, and converts your ideal audience.
3.
More time to focus on what you do best while your content works for you 24/7.
4.
A clear path from stranger to super fan for every visitor who lands on your website.
5.
An email list that grows on autopilot, filled with eager potential customers.
6.
A funnel done and handed over to you—all without you having to lift a finger.
10x increase in course sales
Tobi Akomolafe, Bag pattern Designer & Coach
“Sally created a funnel for my fashion brand. I’ve never had my copy broken down in a way that is so simple, brand-aligned, and captivating. She asked what launch success would mean for me, and I said a 3x increase in sales because the price of my new program is fifteen times more than my mini-course. But I was stunned when my sales shot out of the roof with a 10x increase in course purchases.”
How It Works
01. The kickoff
We begin our journey with an in-depth deep-dive session to understand your business—offer(s), value prop, ideal client, and voice. Then, we set clear, measurable goals for your content funnel, ensuring every step we take is aligned with your business objectives. This foundation-setting phase informs all our future decisions.
02. the strategy
I roll up my sleeves and get to work—conducting customer research and auditing your existing content, if any. Then, craft an effective funnel strategy. This blueprint outlines the customer journey and the key content pieces to guide your audience from awareness to conversion.
03. The Development
With your strategy in place, we move into content creation mode for your freebie opt-in page, email sequence, and an urgency-based sales page for your signature offer. We’ll also create a content cluster that leads into your funnel.
04. The Refinement
Quality is paramount, so we don’t rush to the finish line. In this phase, you review the work done to ensure every piece of content aligns perfectly with your vision and voice.
05. the delivery
Finally, I walk you through how to set up your funnel system. Then, you receive a custom traffic delta strategy, which includes tactics to drive a targeted audience to your funnel. By the end of this phase, you’ll have an active content funnel system ready to attract, nurture, and convert your ideal clients.
Content Funnel FAQs
Got questions? I’ve got answers too!
1. What if I don’t have an existing blog or email list?
No problem. We can start from scratch. That’s the focus of this package anyway—creating a solid foundation for your content funnel system.
2. How much input do I need to provide during the process?
While I handle the heavy lifting, I’ll need your expertise for the initial strategy session and feedback on content drafts.
3. What happens after the 8 weeks are over?
You’ll have a fully functional content funnel system in place plus a visibility strategy to drive traffic to it. We can discuss ongoing support or training to help you maintain and grow your system.
4. Is this package suitable for my specific niche?
Yes! The Content Funnel Package is customizable to various niches. During our initial call, we’ll discuss how to tailor the approach to your specific audience and goals.
so, whatcha say?
Ready to create a funnel system that grows your audience base and clientele?