done-for-you service:
Website Copywriting for Small Businesses & Coaches
dear creative ‘preneur,
As a talented professional with years of experience and an offer that is the best thing since sliced bread, your website should be wooing dream clients. End of story.
Your website, aka chief marketer, should be doing MORE…
DIYing your website copy has been energy- and time-consuming, but you still can’t say with confidence that “your message hits home.”
The words won’t add up, and deep down, you know 4500+ words of guesswork (and, of course, hard work) aren’t *still* copy.
- You’re not proud to share your website link because it doesn’t feel like you.
- You’re not even sure if your message resonates with your dream clients.
- You don’t want another website that fills up space with awkward content that makes visitors “X” out in less than 1 minute.
DFY website copywriting solution made literally for you
With SEO-rich, research-driven website copy written with your ideal clients in mind, they will gravitate toward your offer like metal to a magnet.
Over 1 billion websites in search engine databases are scrambling to be seen. But yours WILL stand out…
I know because this offer is a combination of:
- Personality-packed brand message that captures your essence and vibe
- Research data that speaks directly to your dream clients’ hearts
- SEO strategy that captures & turns ice-cold traffic into conversions
- Conversion-led copy that turns your site into a lead-generating machine
All this is what your website should be made of—and that’s exactly what you get with this solution.
WIN YOUR DREAM CLIENTS OVER WITH:
A brand website that doesn’t just occupy space but instead promotes your offer 24/7/365. A performance-driven website.
The Deliverables
Here’s what you’ll get:
→ Brand questionnaire for project clarity
→ 60-minute deep dive & strategy call
→ Market research & past client interviews (up to 5 interviewees)
→ Brand messaging guide
→ Website copy for up to 6 pages
→ SEO (title tag and meta description) for every page
→ Framework direction and communication with your web designer
→ Video walkthrough or review call
→ 2 rounds of fierce revision
Add-ons:
- Freebie opt-in page + welcome sequence
- Blog writing
(Payment plans are available.)
Your straight ticket to copy that…
1.
Conveys your unique value proposition in a way that embodies your brand vibe, values, and voice.
2.
Connects with dream clients, brings them into your community, and inspires them to take action.
3.
Converts people from being inspired leads to actual paying clients and advocates of your business.
But don’t just take it from me...
Chaital Harry
Self-Development Coach
“Sally got in my head and brought out the words I didn’t know I had. It was such a seamless process working with her to get it together. She asked relevant questions and used the information given in creative and intuitive ways. She’ll take away your stress to create dynamic copy without changing your voice.”
Melissa Joy Adams
ADHD & Executive Function Coach
“I couldn’t be happier with the experience! Sally’s friendly and personable approach made the collaboration effortless. I knew I would love her work because I like her website copy. She truly made me feel like a valued client throughout the entire process—and I love how my website copy turned out.”
Margaret McComiskey
Life Coach & Therapist
“I didn’t know what direction I wanted to take my website in, but I knew I wanted a good one. Sally was thorough and attentive to every detail when we discussed my needs. My website copy came out excellent! She has been a blessing, so I’ll absolutely keep working with her.”
the main course:
Your bag of dreams + Words that put you in the spotlight = Your dream brand recipe.
How it works
01. The kickoff
Once we’re a good fit, you attend to the necessary onboarding docs and we get on a deep-dive call to analyze your business, goals, and current needs.
02. the crafting
I enter my hermit mode, where I start researching, interviewing, SEO-ing, and copywriting. During this time, I will keep you posted about wassup.
03. the review
You receive the first copy draft, do a thorough review, and give feedback. You request changes (up to two rounds of fierce revisions), and I clean up nicely.
04. the delivery
I forward all deliverables, including a copy walkthrough and any other “next step” resources, in a Google Drive folder.
05. the setup
Since copy needs design to be its best, your designer and I collaborate and perfect your website setup on the backend. & voila, it’s launch time!
Website Copywriting FAQs
Got questions? I’ve got answers too!
1. are there payment plans?
Sure! You can pay up to three times. The first payment is necessary to lock in your copy spot. You can pay the balance until your copy is ready.
2. How long does the entire process take?
From start to finish, the copywriting process typically takes 3-4 weeks. This allows for thorough research, thoughtful writing, and time for revisions to ensure we hit the mark. Except, of course, you ordered a VIP week experience.
If you have a deadline for your project, let me know during your inquiry call.
3. I’m not a coach. Will this work for me?
Absolutely! My process is designed to dig deep into your unique offering, regardless of niche. I’ve successfully worked with business consultants, elite mentors, service-based pros, and even product-based entrepreneurs..
4. what if I need website copy for more than 6 pages?
No worries. I can customize the package to include additional pages. Just let me know during the initial consultation, and I’ll provide a quote for the extra pages.
5. What if I’m not satisfied with the final copy?
Your satisfaction is my top priority. That’s why I include two rounds of revisions in each package. However, thanks to the thorough onboarding process and ongoing communication, major revisions are rarely necessary.
6. do you create standalone copy like a launch sequence or sales page?
Yes—but only for existing clients.
7. do you edit already-done copy?
No, I don’t. For a copywriting project I didn’t write, editing takes as much dedication and time as writing the copy from scratch.
8. Do you offer website design services as well?
My focus is on creating powerful copy that converts. However, I’m happy to recommend trusted web designers (depending on your CMS—WordPress, Showit, or Squarespace) to ensure seamless integration of copy and design.
Make your dream clients go, “Where has this been all my life?”
Ever had a client snack hard on your website content? I mean, flip your web pages one by one, and proceed to “book.” Well, that’s what happens when your copy does one hell of a fine job selling your offer. And that is precisely what you’ll get when we work together.