6 Things to Outsource in Your Business

6 Things to Outsource In Business | Sally Ofuonyebi

Looking for the best tips on how to outsource in your business? Here are 6 vital things to delegate.

The idea of growing a business is all nice and fun until you need a breather.

Between managing clients and creating content, you find yourself working from 9 am to 9 pm.

The line between work and personal life is blurry at this point, and you just need a break to relax and maybe watch the waves with your little ones on Saturday. 

Is that too much to ask?

Definitely NOT. But to make this possible, you need to stop trying to do everything. 

I get that “outsourcing” isn’t always the best experience. I have had my fair share of the bitter and sweet parts as both a hirer and a contractor. So, I’ll be sharing with you proven tips to find your best-fit business help.  

Why Should You Outsource?

Because trying to do everything yourself is the fastest way to burn out and slow down your growth.

Let’s break it down with a real-world example:

Camilla’s a business coach. She wants to launch her $6,497 program, and she knows she needs solid funnel copy to make sales. But when she sees the $3,000+ price tag for hiring a pro, she thinks, “I’ll just write it myself and save the money.”

Except… she doesn’t really save.

She spends 6 weeks wrestling with the copy—writing, deleting, rewriting, second-guessing, Googling templates, crying a little (been there), and finally pulling something together.

But here’s the real cost:

  • Time value: Those 6 weeks? That’s time she could’ve spent coaching clients, building her audience, or making actual money. Her “DIY discount” ends up costing her thousands in missed opportunities.
  • Revenue risk: And even after all that work, there’s no guarantee her copy will actually convert. Because great copy isn’t just words—it’s strategy, psychology, and structure.

Meanwhile, a professional (that’s me!)  could’ve delivered high-converting copy in 4 weeks—for less than what she indirectly lost in time, energy, and potential revenue.

Outsourcing isn’t just about buying a service. It’s about buying back your time, increasing your earning potential, and focusing on the things you do best.

To build your brand strengths, you need to learn how to outsource your weaknesses. 

Now, let’s talk about the frickin’ important reasons why you should consider outsourcing some business tasks as a creative entrepreneur.

You Can Save Time

If you’re looking to grow a thriving business, you need to “maximize your time.”

As a creative business owner, your time is precious, and you should put the working hours you have in a day or week to effective use. 

Doing every single thing can quickly make you so busy and burnt out that you have no time for yourself or the things that matter to you. 

But outsourcing tasks will free up your time, allowing you to focus on your priority list.

You Get Expert-Level Quality

Outsourcing means delegating things to someone who can handle it better or faster.

For instance, you can’t compare the copy you write between tears, sweat, and anxiety to the one written by someone whose lingering obsession is to create sales-driven copy.

And it’s not because you don’t know what to write. You do—it’s your offer, after all. It’s just because sales copywriting is my thing.

Subcontracting your business processes to professionals who specialize in those areas will result in a high-standard result. 

It Is Cost-Effective

Let’s do some business math. 

If Camille hired me to map out her funnel & copy, she’d not only be getting quality and saving time, she’d also be saving cost. Time cost, money cost, and emotional cost.

When it comes to outsourcing, there are different ways to go. You can hire experts full-time to become members of your team. Or, you can hire on an as-needed basis if you want.

Overall, you’ll be saving costs by hiring contractors to help you out.

You Can Scale Your Business

If you want to grow and scale your business, you should delegate certain tasks even if you can do them. 

Maybe because they are time-consuming. Or maybe because they require a lot of brainpower and attention.

This gives you ample time to focus directly on parts of your business that light you up while avoiding burnout. This free time allows you to find opportunities to scale your business without running yourself into the ground. 

You Can Rest

You need to rest more. 

You’re not cars. Even cars and machines require servicing and maintenance. How much more you, who are human. 

Proper rest allows you to think and function effectively. It increases your overall efficiency as a business owner.

And outsourcing will give you ample time to rest, relax, and rejuvenate. 

6 Things to Outsource as a Business Owner 

Outsourcing is going to save you so much (and then some). 

Here are 3 things to consider when deciding what to outsource.

  • Is it time-consuming? If your answer is YES, consider outsourcing it.
  • Is it stressful? If your answer is YES, again, consider outsourcing it.
  • Am I good at it? If your answer is NO, definitely outsource it.

If you want to run a stress-free business, here are six things you can contract out to create more time and increase your productivity.

1. Copywriting

Of course, I’ll advocate for what I do. 

But, on a more serious note, every business needs copy, as we humans need oxygen. Forget whatever copy myths are roaming around.

Your messaging can make or mar your conversions and sales. So, if it’s not your strong suit or you don’t have the time for it, let me help you

Needing the help of other experts doesn’t make you weak or incompetent.

Rather, it gives you room to focus on your genius so you can become more productive.

2. Blog Writing

While you may be passionate about blogging, it’s worth noting that creating high-quality content takes time and effort.

On average, it takes 4 hours to write a blog post of about 1,400 words. And that’s just writing. 

If you use AI for blogging, you can simplify the process, though.

FREE DOWNLOAD

Swipe the AI Prompt Cheat Sheet

Save 20+ hours every single week on your content workflow with first-grade prompts that are perfect for keyword research, writing, strategy, and social media.

But, you still need to do keyword research, writing, editing, on-page SEO, custom visuals, and CMS upload. This could be tiresome, considering that you’re running a business and blogging is one chapter of it.

If you need monthly content done for your business blog, check out the monthly subscription package.

3. Social Media Management

When people were talking about the land of opportunities, they were talking about social media.

Because, with social media, you can build an army of raving fans on social networks, drive traffic to your blog, and build an audience base for your sales funnels.

But it’s not easy managing a social media account, especially when you’re solo. You can quickly become overwhelmed and inconsistent. 

Contract your social media needs to a social media manager or virtual assistant. 

4. Brand & Website Design

Visually appealing, on-brand graphics are essential for building a memorable brand. 

From your website copy to your blog posts, social media posts, and resources, you need eye-catching graphics that reflect your brand style. 

So, if you don’t have an eye for design or don’t know how to, it’s okay to outsource it. You can assign it to a brand designer or get design templates.

5. Email Marketing

Emails have a whopping 4400% conversion rate, which leaves social media ROI of 28% in the dust.

That’s why you should start a weekly newsletter.

Basically, email marketing involves understanding copywriting, a little bit of design, and automation.

If you’re looking to hire an expert to create newsletters to nurture your audience, check out the monthly content subscription package.

6. Content Marketing

The success of your business blog goes beyond consistent posting. 

Simply hitting the publish button won’t bring the traffic you expect. You need more.

You need a content distribution strategy for better reach. A strategy that involves leveraging SEO, link building, Pinterest marketing, guest blogging, and social media for your business. 

Partner with a content marketing expert to boost your organic traffic. This way, you can target the right eyeballs and get more conversions as well. 

How to Find the Right Person to Outsource to

Choosing the perfect or wrong person doesn’t depend on pricing.

While it’s important to consider your budget, there are far more concerning factors to find the best person for the job:

1. What’s on their website?

A lot of times, people apply for jobs simply because they need the money, not because they’re good at it.

If you want to work with someone who puts you at ease, you have to be sure they can deliver. They don’t need to have 5 years of experience. They just need to show that they have good handling of the skill.

So, check their websites, landing pages, or portfolio profiles. 

2. Do they have any experience with what you want?

3. Do their brand style, values, and energy align with yours?

4. Can they deliver results?

Work with a professional you vibe with. This way, you’ll be sure to get what you want.

Alternatives to Outsourcing 

If you don’t feel comfortable sharing confidential brand information, or you’ve been burned once and don’t want to risk outsourcing again, or maybe your budget isn’t there yet, here is something you can do: 

Invest in AI software tools and business templates. 

Many professionals often create low-ticket and mid-ticket offers that serve as affordable solutions to help you simplify your processes and grow your business. 

Outsource In Your Business for More Freedom & Results

Outsourcing certain tasks will free up your time and improve your productivity. Moreover, it reduces stress and makes you a happier CEO overall. 

So, instead of putting up with tasks you don’t like, delegate them to the respective professionals so you can focus on the things that light you up.

Want to outsource your copywriting needs? Check out how I can help you.


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