As a business owner, you’ve probably got a to-do list longer than your arm (I know because the length of my schedule directly determines if the beverage of the day is a cuppa tea or strong coffee). But let me tell you something: Right at the tippy-top of that list should be “copywriting.” You’ll hear […]
Why Is Copywriting Important for Your Business? Read More »
Copywriting and design are both vital for your brand website. But knowing which one to start with can get tricky. And this makes you ask not-so-silent questions like: “Should design or copy come first?” “What is more important: website copy or the design?” “Is copywriting more important than design?” So, to answer your questions (and some)
Website Copy or Design: Which One Comes First? Read More »
You took the bold step to launch your business and are preparing to create content for visibility, engagements, and sales. Before you do that, you need an ideal client avatar because selling to “Joe Schmo” is not going to get you seen by those who should be buying from you. “Who is Joe Schmoe?” You
How to Create Your Ideal Client Avatar Read More »
I grew up believing that “an apple a day keeps the doctor away.” Maybe that’s why my dad always bought bowls of green apples and Pink Ladys. But eating apples every day didn’t save me from malaria or one embarrassing afternoon when diarrhea almost made me shit my pants in the presence of my dad’s
7 Copywriting Myths You Need to Stop Believing Read More »
When the theme for this year, “limitlessness,” came to me last year, I was excited but unsure what that meant or where to start. But January opened my eyes and mind to the principle of “preparedness.” If you want to step into a level of abundance that can’t be capped, you’ll agree with me that
Rebranding Checklist: BTS of My Business Relaunch Read More »
