Should You Hire a Copywriter or DIY It?

Should you hire a copywriter? Why should you hire a copywriter? Can you just DIY your copy instead? In this guide, I’m answering all your questions.

Look, you’ve been staring at your website long enough to memorize every pixel.

You know it needs words—words that work. The kind that sounds like you and sells like hotcakes.

But you’re considering a few things and can’t decide if you should write it yourself or hand it over to a conversion-led copywriter.

Like you, many business owners eventually hit this crossroads. So, let’s break it down.

Whether you’re launching a new site or refreshing an old one and need VERY practical advice on the copy option to choose, this guide will help you figure out what makes sense for you right now.

What to Consider Before Hiring (or Not Hiring) a Copywriter

Whether you’re seriously weighing your options or just flirting with the idea, don’t rush this decision.

Here’s what to think through before you hire a copywriter or commit to DIY:

1. Your Budget

If you’ve got the funds, go for it. 

Because really, custom website copywriting is absolutely worth every single dime. Copy will transform any business.

BUT if hiring a pro means skipping other tools you actually need to run your business, it might not be the right moment to invest in a done-for-you package.

2. Your Time & Energy Levels

Consider your strengths, interests, and time.

Are you in a season where writing feels fun and doable? Or are you launching three things, managing clients, and running on fumes?

If writing your website feels like just one necessary evil on your already-chaotic task list, it would be smarter to outsource it.

3. Your Messaging Clarity

If you’re still figuring out what you offer, who you serve, or what sets you apart, DIY-ing might be your best bet.

You don’t want to pay thousands of dollars for a full-service copywriting solution that might switch direction in a couple of months.

When It Makes Sense to NOT Hire a Copywriter (and Just DIY Your Website Copy)

Yes, I write websites. And I’m literally telling you that you don’t “have to” hire me. 

There are certain situations that just require a keep-it-on-the-low type solution. 

So, if you find yourself in any of these scenarios, choosing to DIY your copy is 100% the right call:

You’re Just Getting Started

If you’re pre-revenue or still defining your audience, it might be a little early to bring in a professional. 

That’s because copy works best when it speaks to a targeted audience. An audience you know really well.

So, use this phase to nail your ideal client, then test and refine your messaging.

You Genuinely Enjoy Writing

If writing energizes you (and you’ve got a solid grasp of your brand), then DIY-ing your copy can be an empowering and creative process.

Although fair warning: I’d like to state that website copywriting isn’t content or creative writing.

When it comes to writing your website, your focus shouldn’t be on being creative or clever—even though I recommend “creative,” it’s about getting conversions. 

You’re on a Tight Budget

Let’s be real:

The cost of done-for-you website copywriting runs into thousands of dollars.

And if hiring a pro means sacrificing other must-haves like hosting, branding, or groceries, DIY is the wise and financially responsible choice.

But here’s the good news…

If you’ll DIY, Do It Like a Copy Pro

DIY doesn’t mean “do it blindly.”

That could cost you visibility, engagement, and even sales.

So, if you’re not ready to commit to a full-service copywriting package, I’d advise you to DIY your website copy following a strategic approach and proven frameworks.

On my copywriting blog, for example, you’ll find a collection of website and copywriting posts to help you create, write, and launch the perfect website for free. 

But if you’re looking to get exclusive access to the frameworks I use for my done-for-you clients, grab this website copy template. 

I created it to help beginner creators, coaches, and business owners looking for a more affordable premium copywriting option.

When It’s Time to Hire a Copywriter

Why should you hire a copywriter?

Well, when it’s the best option… There are a few signs the pro route might be your smartest move:

You’re Launching a High-Ticket Service

If you’re asking someone to invest hundreds (or thousands), your copy needs to match that energy.

A website copywriter frames your offer with clarity, authority, and conversion strategy so it has a higher perceived value and inspires purchase.

Your Site Isn’t Converting (But You Don’t Know Why)

Maybe your traffic is decent, but no one’s filling out your inquiry form.

Or people land on your homepage and ghost. 

As a website copywriter, I can audit your messaging and spot the gaps that you can use to your advantage and visibility. I offer a 90-minute intensive if you’d prefer that option.

You’re Stuck In Decision Paralysis

Fonts? No problem. Photos? Easy. But writing?

Suddenly, you’re 10 cups of coffee deep and still staring at a blank Google Doc.

If writing your website feels like a spiral of self-doubt, hand it off to someone who knows how to unstick it.

You’ve Outgrown Your DIY Copy

You slapped something up last year to “just get started.”

But now your business has evolved, and your current website copy no longer reflects your value. This is the perfect time to level up with professional website copy.

What You Really Get When You Hire a Website Copywriter

Here’s what I bring to the table when we apply together:

Your brain gets out of the fog. You’ve got a still-blank Google Doc, 17 tabs (featuring different competitor website pages), and a million half-finished ideas. Well, I help you distill your magic into messaging that hits home.

Your website actually sounds like you, on your best day. Not like a robot. Not like your competitor. Just you sounding all clear, confident, and compelling.

I write with purpose. Every sentence is doing a job. Whether it’s pulling people in, moving them down the page, or nudging them toward your offer, nothing is random.

I see your business from the outside in. And that’s powerful. Because while you’re too close to your own brilliance, a copywriter can zoom out, see the gold, and put it front and center.

Hiring a copywriter isn’t just handing off the writing.

You’re handing off the pressure to get it perfect so you can focus on the work you love, while your website does its job.

Quick tip: If you’re looking to hire a copywriter, check out their copy and samples and make sure their vibe and values align with yours. This makes it easier to hire the right fit for your brand.

So, Should You Hire a Copywriter or DIY It?

There’s no one right answer for everyone. But there is a smart, aligned decision for where you are right now.

Your website copy doesn’t need to be perfect. It needs to be clear, compelling, and true to you.

Whether that means hiring a pro or using a strategic website copy template to do it yourself, the goal is the same:

Say what you do, who it’s for, and why it matters—in a way that moves people to action.

If you’re not quite ready to book my full-service website copy solution but want the next best thing? Grab this web copy template to write your site.