How to Write a Contact Page for Your Website
Here’s how to write a Contact page, because it matters too.
With so much spice and vibe on the other main pages of your website, how come the Contact page always looks like the barest minimum?
Think about it. Your dream clients have been browsing your site all day, loving what they see, and they’re this close to reaching out. Where do they land?
Your Contact page.
That’s exactly why it shouldn’t be a basic “get in touch” form. It’s your last chance to make a great impression, so they can hit that send button.
Let’s make it count. Shall we?
What to Include on Your Contact Page
Don’t know how to write a contact page for your website? Here are the five things to include:
- Instructional heading
- Collab outreach info
- Contact form or booking schedule
- FAQs (optional)
- Final CTA: Invitation to stay
Wondering why they’re even necessary? Stay with me.
Using my Contact page as a case study, let’s break down why each of these elements is important for your Contact page.
Contact Page Copywriting Template
Swipe this copywriting template to write a Contact page for your website.
1. Instructional Hook
Alright, they’ve clicked on your contact page. You know what that means?
They’re interested!
This section is where you throw in your personable vibe while telling them what to expect immediately after their inquiry.
Something like:
“Woohoo! You made it to our contact page. We’re doing a little happy dance over here because we can’t wait to hear about your project. Usually, we get back to folks within 24 hours (48 max if we’re having an unusually busy day). So hang tight, and we’ll be in touch before you know it!”
See?
Personal, exciting, and sets clear expectations. Win-win-win!
2. Collab Outreach Info
This section of your Contact page shouldn’t be missing. It’s for people wanting to feature you as a guest speaker, partner up for a collab, or just say hello.
Give them a direct line to reach out or maybe a separate form.
“Psst… If you’re here about a speaking gig or potential collab, shoot us an email at hello@yoursite.com. We love making new friends!”
3. Contact Form or Booking Schedule
You can let them fill out a contact form and get back to them on how to proceed. Or, you can embed a booking calendar on your page to get on a call with them.
For the questionnaire route, create a form that asks the right questions.
Think beyond name and email.
What do you need to know to give them the best possible response or see if you’d be the best fit for their needs?
And for the direct approach, pop in a calendar where they can book a call with you. You can include a booking form to collect the necessary details for your call.
4. FAQs (Optional)
If you find yourself answering the same questions over and over, you can throw in an FAQ section on your Contact page. This will save new leads the hassle of asking.
I have this section on all my sub-services page. That’s why I chose not to include it here again.
Clarification is necessary to get “qualified” leads for your business.
Once they find answers to their burning questions, your perfect-fit clients can inquire because they’re clear about what they want.
5. Final Call-to-Action (CTA)
Here’s the thing:
Not everyone who lands on your Contact page is ready to “reach out.”
But that doesn’t mean they’re not interested!
How about offering them a little something—other freemium or low-cost exclusive offers—to stay connected? Like a link to sign up for your newsletter, join your Facebook community, or book a strategy session.
The final CTA on your Contact page should be an invitation for people (who aren’t ready to reach out) to stay.
In Summary: How to Write Your Contact Page
Contact pages shouldn’t be underrated because they’re an opportunity. An opportunity to connect and reinforce why your dream clients should inquire.
So make yours welcoming, make it guiding, and most importantly, make it you.
Need a framework to write a conversion-driven brand website? Grab the Website Copy Template.
Easy Website Copy Template
Blank screen blues? Not anymore. This plug-and-play website copy template gives you the words, the flow, and the strategy to finally nail your message all by yourself.”
And if you’d like your dream website done for you, check out my website copywriting solution to start your project.
