How to Build a Profitable Evergreen Funnel
Want more sales and freedom running your business? Here’s how to build an evergreen funnel.
Imagine waking up to sales notifications that came in while you were sleeping.
No hustling. No constant six-week launch prep. Just an automated system working around the clock to convert prospects into customers.
This is a possible reality with a well-designed evergreen funnel.
In this post, I’m breaking down the exact 5-step process I use to create evergreen sales funnels that sell on autopilot.
These principles will help you build an evergreen funnel that works, even if funnels have never worked for you before.
Step 1: Start With The End In Mind
The fatal flaw I see in most sales funnel strategies is that business owners create campaigns and copy assets without a clear destination.
Before writing a single post, recording any video, or creating your sales page, get crystal clear on your end goal.
Ask yourself these five questions:
- What’s the main challenge my signature offer solves?
- How does this offer solve this problem?
- What is the one thing customers who purchase will be able to do? (That’s your offer promise.)
- What specific objections will prospects have about this offer?
- What will the funnel roadmap look like?
When you begin with your destination clearly mapped, every piece of content intentionally moves prospects in that direction.
Step 2: Reverse-Engineer Your Funnel
With your main offer defined, map the buyer journey and pinpoint offer-led content ideas that naturally lead toward it.
These content pieces include your blog posts and/or other social content you share online.
Think in three phases:
- Awareness — they discover you
- Retention — they trust you
- Conversion — they buy
(Learn more about the three stages of a sales funnel.)
For example, if your digital product helps freelancers find more clients, your content might revolve around ideas like:
- How to optimize your portfolio for visibility
- Prospecting strategies for booking calls with dream clients
- Your $5k/month blueprint for running a successful business
When you create content that revolves around your main offer, you create multiple entry points to your funnel.
Step 3: Create a Compelling Entry Point
This is your sales funnel entry point that converts casual readers into subscribers.
It should be a high-value lead magnet that addresses an immediate need while connecting to your broader solution. It can be:
- Self-assessment tools
- Templates or swipe files
- Ebooks & checklists
- A free training
Your entry point should be substantial enough to demonstrate your expertise and closely related to your signature offer. And most importantly, it should be prominently promoted in every piece of content you create.
Step 4: Create Your Sales Copy Assets
Your blog and social media posts will drive traffic to your funnel, but you need sales copy that will convert them into buyers.
For this, you’ll need two things—a sales email sequence and a sales page.
These copy assets should feel like a continuation of your content conversation that shifts them into sales mode.
Your sales copy should:
- Addresses the specific pain points and desires of your audience
- Prioritize clarity and connection over cleverness
- Emphasize the benefits and transformation, not just features
- Share relevant success stories to inspire your target clients
- Creates momentum toward making a purchase decision
Step 5: Automate Your Funnel Workflow
If you’re still manually sending emails, double-checking who signed up, or piecing together five different apps just to get someone from freebie to checkout, you don’t have a sales funnel.
You have a fragile workflow that’s one missed click away from breaking.
The whole point of an evergreen funnel is that it runs without you babysitting it. That’s where automation comes in.
What automation looks like in practice:
- A new subscriber downloads your freebie and is instantly tagged and placed into the right email sequence.
- Sales emails go out on autopilot at your planned cadence—no manual scheduling.
- Buyers get their confirmation, product access, and onboarding right away.
- Non-buyers are automatically sorted into a follow-up sequence or nudged with a downsell offer.
Now, you could cobble this together with several different platforms (email software, checkout cart, course host, landing page builder, deadline timer…). But why make your life harder?
This is why I recommend using Systeme.io. It’s an all-in-one tool that lets you:
- Build your landing pages and opt-in forms
- Run automated email campaigns
- Create your sales page and checkout
- Deliver your digital product
- Even set up upsells, downsells, and deadline-driven campaigns
Instead of duct-taping a half-dozen tools together (and paying for all of them), Systeme.io lets you design, automate, and run your funnel in one dashboard.
It’s beginner-friendly, budget-friendly, and powerful enough to scale with you. The best part is that you get access to all this for free. Check out my full Systeme.io review.
Build Your First Evergreen Funnel
A profitable evergreen funnel isn’t rocket science. When you follow these steps, you create a business system that works even when you don’t.
Every piece is intentional, every step leads somewhere, and the whole machine keeps running long after you press “publish.” That’s the difference between hustling for every sale and running a business that grows on autopilot.
Want to create your first working sales funnel this weekend? Take my FREE Funnel Strategy Workshop.
