The Copywriting Blog
If you’re here, chances are you’re not just looking for fluffy marketing advice—you want the real stuff. The kind that helps you write words that sell, build funnels that flow, and turn browsers into buyers without sounding like a late-night infomercial. This copy blog is the right place!
Popular Posts

Biggest Copy Myths Tanking Your Sales
Avoid the biggest copy misconceptions that kill your conversions.

The Best Launch Copywriting Tips
Planning to launch a course? Write launch copy that converts to sales.

How to Create an Ideal Client Avatar
Get clear on who you’re talking to and how to connect with them.

21 Profitable Online Business Ideas
Find the best online business ideas you can start from home today.

How to (Re)Launch Your Dream Brand
Starting fresh or pivoting with purpose? Here’s how I relaunched my dream brand.

What Is a Sales Funnel? A Creative’s Guide
Learn what a sales funnel is, its types, and why your business needs one.

How to Build a Profitable Funnel
Get the step-by-step tips to create a funnel that turns leads into buyers.

Full-Funnel Strategy: The Ultimate Guide
Learn how to attract & convert your audience with a connected funnel strategy.
Browse by Category
Looking for something specific? Search for the term or filter my posts by category.
Get the AI Prompts Cheat Sheet
Looking to save 20+ hours on your content workflow every. single. week? Swipe the first-grade AI prompts I’m using to simplify my business.

The 5 Best Freelancing Sites for Writers (Especially Beginners)
So, you’re ready to dip your toes into the world of freelance writing jobs, but you’re wondering where to start….

25 Best Instagram Story Ideas for Business Owners
Here’s a collection of Instagram story ideas to make deeper connections and get more conversions. If you’ve ever stared at…

30 Best Canva Font Pairings to Instantly Elevate Your Brand
Looking for the best Canva font pairings that feel effortlessly chic, on-brand, and easy to use? You absolutely need to…

How to Come Up With Content Ideas: 15 Best Ways
Looking for practical tips on how to come up with content ideas? Here are the best ways to find content…

Should You Hire a Copywriter or DIY It?
Should you hire a copywriter? Why should you hire a copywriter? Can you just DIY your copy instead? In this…

15 Best Lead Magnet Ideas To Grow Your Email List
Discover 15 proven lead magnet ideas to grow your email list fast, plus how to create effective lead magnets. Do…
Behind This Copywriting Blog
I’m Sally, your copywriter-meets-funnel-strategist who’s equal parts word nerd and strategy junkie. I believe in smart strategy, clear messaging, and conversions that feel effortless.
Grab your favorite drink, scroll around, and get ready to learn how to turn your content into your hardest-working sales tool.
And if you’re ready to stop guessing and want a straightforward solution, let’s chat.

Join The Newsletter
Loving the posts on the copywriting blog? Take it a step further by subscribing to my newsletter, where I share real-life and practical stories once a week, to give you the tea on copy and marketing tips to grow your business.