One of the worst experiences ever is working on a program or course for months only to have a failed launch. It’s not an exciting feeling when every result you…
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How to Create Buzz for Your Launch: 11 Proven Strategies
You’re about to launch your new program, but the thoughts of your non-existent email list and low-key social media presence have your nerves on edge. Relax, “launching” is just a…
The 5 Biggest Sales Page Mistakes You Should Avoid
The biggest sales page mistake you can make as a coach, course creator or small business owner is excluding the vital elements of conversions (which I’m going to cover in…
What is an Ideal Client Avatar ( & How to Create Yours)
Before I explain what an ideal client avatar is, let me ask you a question. Are you selling to “Jane Schmo?” Okay, Jane Schmo => Anybody => No one in…
7 Copywriting Myths You Need to Stop Believing
Even though a million and one people say these copywriting myths I’m about to tell you, that doesn’t make them true. As we evolve, certain thoughts and assumptions spring up….