Getting 10,000 monthly sessions in only three months with 40 blog posts feels thoroughly satisfying. If you STILL don’t have a content strategy for your business blog, this is the best time to create it. That’s because it works! Traffic. Conversions. Loyal Readers. Subscribers. Brand Advocates. Sales. You get them all when we work together […]
Content Strategy for Personal Growth Blogger Read More »
I once made a post about the business lessons I learned in 2023 and what I’m doing differently in 2024. Many people loved and shared it. Then, I was going through a midlife crisis sometime in Q2 2024 and unpublished many things—including this well-loved year summary/prediction post. But, if there’s anything I learned last year,
The 2025 Intro: Ins, Outs, & Roundabouts Read More »
Jane’s vibe from our first call was memorable. And by “memorable,” I mean lots of laughter, explicit details on what she wanted, and a positive aura. The best part of the call? She knew her target client to a “T”—and that made my job such a breeze. I say it every time, but I’ll say
Jane Mackay Website Copywriting Project Read More »
After you’ve created your product or course, one thing is next—launching your offer. This is why you need a launch strategy. How does the thought of having a launch make you feel? Scared, nervous, happy, expectant, and maybe a mix of all of these? You see, launching isn’t predicted; it is planned. Here’s what you
How to Build a Launch Strategy From Scratch Read More »
You’re about to launch your new program, but the thoughts of your non-existent email list and low-key social media presence have your nerves on edge. Relax, I’ve got you. I want you to know that “launching” is simply strategic “marketing.” Whether you want to launch your new course, coaching program, or website, it’s important to
How to Create Buzz for Your Launch: 11 Proven Tips Read More »
As online shopping becomes more convenient, over 2.7 billion digital buyers worldwide are constantly searching for what to buy. This tells you that starting an online business is a good move. But with all the options available, it can be overwhelming to decide what profitable venture to start. I’ve analyzed what’s working, and in this
21 Profitable Types of Online Business Ideas Read More »
You know that part of the Ferris wheel in an amusement park that holds the passenger carriers together… Well, your mindset is like that. Your mindset is what keeps the other parts of your business—sales, productivity, positioning, and relationships—together. And if it’s not the number one player in how you market your business, you’re getting
7 Sales Mindset Shifts to Make More Money Read More »
If you want to build a business that thrives, you need to create content that sets you apart from others in your industry. But how do you come up with what to write about? I did some research recently and interviewed creative entrepreneurs. When I asked what their biggest struggle was when it comes to
Content for Coaches & Creatives: 59 Best Ideas Read More »
Searching for new content ideas every time is an exhaustive part of being an entrepreneur. (I know that firsthand because I run my business on content.) You just want to put good stuff out there—and especially, what your dream client is searching for. In summary, you’re always in need of juicy content ideas. But, between
How to Create a Content Bank to Plan Ahead Read More »
As a content strategist for small business owners and the software tools they use, I know that creating high-quality blog posts is key to getting visibility and improving your bottom line. And that’s exactly what this case study is all about. Want to see how I created blog articles for Keyhole that: C’mon, let’s dive
Keyhole Content Writing Project Read More »
