You know that part of the Ferris wheel in an amusement park that holds the passenger carriers together… Well, your mindset is like that.
Your mindset is what keeps the other parts of your business—sales, productivity, positioning, and relationships—together. And if it’s not the number one player in how you market your business, you’re getting it wrong.
The majority of things in business are not easy to control—your time, audience, income, or growth. But you can control your mind.
And your mind controls all these things.
So, if you talk about your offer and everything else but slow your roll when it’s time to announce the price, you’re scared of selling. And that, my friend, has to change.
I know you think selling is hard, maybe even sleazy and manipulative. It’s because our minds have been conditioned long enough to believe selling is a bad thing. That business people are the bad guys. That it’s not a nice thing to “take people’s money.”
But in this guide, you’ll find the seven mindset shifts to recondition your mind and make more sales in your business.
1. Lead with pure value
Real talk, huh?
The online space is crowded, but that’s not even the problem because there’s space for everyone. Really.
The problem is that these businesses have become a mess of niche stereotypes, sharing the same regurgitated content that adds no value to their audience.
You, on the other hand, need to stand out from this crowd by sharing distinct value. Think of it as giving your dream clients a glimpse of what it’s like to work with you.
Sales mindset shift #1:
I will give distint value that spotlights me.
When you give so much value upfront, they’ll love your insights, trust your hot takes, and become excited about your offers. The more excitement people show for your stuff, the greater the demand and sales you’ll get.
2. Ask for the sale
Selling your offer will never be “too much” or “invasive.”
But if you’d love to have a copywriter do your sales copy so that you’re guaranteed conversions, check out my solutions.
People want to know about what you do. If you don’t tell them enough, it won’t stick.
The average person needs to hear about your offer at least eight times before deciding whether they want to buy.
You read that correctly, bestie. Eight-friggin’-times. And that’s at least.
During the inquiry stage with one of my clients, she said she needed help with website SEO. This was after a back-to-back posting spree on my Instagram stories about ranking on page 1 for 10+ keywords with a single blog post.
After some guided questions, I realized she didn’t have her website copy done yet, so I told her it was one of my copywriting services.
Guess what?
She was surprised. She didn’t know about my website copy offering, even though we’ve been interacting for about a year. That’s to tell you that “constant promotion” makes you top of mind for your ideal clients.
Sales mindset shift #1:
If I don’t promote my offer, no one will know I have one.
This is your permission to promote yourself some more. Marketing your services is never too much, as long as you do so with the right sales messaging.
3. Stick to what works
Okay. I’m going to admit that this one is tough, but I want you to do it.
Consistency is hard (take it from someone who is “trying so hard” to remain consistent), and it requires intentionality and discipline. It’s even harder when you see others getting 10 times your result in one go—using one “powerful” strategy.
In times like this, it’s hard not to develop the shiny strategy syndrome because you want results. But try not to. Learn to build up consistency.
Sales mindset shift #3:
I won’t go after every shiny strategy. I’ll stick to what works for me and grow with it.
Going after every strategy will slow you down, wear you out, and turn you away from your “main” goal. It will make you information-paralyzed. So, be on a low information-consumption vibe, taking your time to consume only the best content.
4. Develop an abundance mindset
Growing up, I believed that money was hard to make.
My parents and society told me time and time again,
- “Do you think money is easy to make?”
- “Sally, don’t waste my money. It’s not easy.”
- “Money doesn’t grow on trees. I work hard day and night to get the ones you see.”
But money does grow on trees. I mean, it’s literally paper.
My parents truly worked their asses off to feed me and my siblings (I’d forever be grateful to and for them). Those two are angels in human form.
But it was tough coming from an average background. All I knew was scarcity and a lot of pessimistic people.
So, just like me, you might have been brought up in an environment where y’all didn’t have much—and somehow, that fixed your mindset on scarcity. Now, you ask yourself hopelessly, “Why will people even buy from me?”
Look, people need solutions. They want help. So, if you’re the one with the answers they’re looking for, you should get paid for it.
Sales mindset shift #4:
Money is an energy and it flows to me easily.
My mindset took a 360-degree spin the first time I came across Melyssa Griffin’s website in 2020. And I want your mind to make that shift too.
It won’t be immediate. It won’t happen in a day. But with consistent nurturing of this positive view that you deserve and attract every good thing—money, good clients, growth, and joy—you will get there.
5. Normalize asking for help
It’s not a shameful thing to ask for help.
And sometimes, I know that not asking for help comes from a place of distrust rather than shame. ( I, too, have outsourced some projects in the past that almost landed me in trouble with a couple of clients.)
But you can find your perfect virtual assistant, business partner, or copywriter. All you have to observe is whether:
- Their values and personality align with yours
- Their work intrigues you
- They actually care about their clients.
Also, don’t forget to communicate your fears.
Sales mindset shift #5:
I will build my brand strength by oursourcing my weaknesses.
People want to help you. Some are free, some are paid. But the point is, they want to help you, so let them. Outsourcing your weaknesses saves you time and gives you the confidence to show up for those who need you.
If you’d like to outsource your copywriting needs to an expert who’ll treat your brand story as a top priority, tell me about your project.
6. Focus on the transformation
You panic and think,
- “Will they buy from me?”
- “Who am I, though?”
- “There are many others with better certifications, followership, and experience than I have.”
Breathe! First off, I need you to understand that you’re doing the world a favor by selling your transformational offer. So, stop seeing yourself as a salesperson and start acknowledging that you’re a changemaker.
You’re not taking people’s money or ripping them off. You are helping them achieve their dreams through your method—and this is why your ideal clients will buy from you.
Sales mindset shift #6:
I’m not selling slots. I’m selling a transformation.
This way, you help people see what transformation they’ll get when they use your offer without manipulating them to buy. You’ll be able to walk them through your process—and show (not just tell) them the life waiting on the other side of their YES.
7. Prioritize collaboration
You’re not in competition with anybody. Read that again.
There’s a competitive market, yes. But being in a race to compete with others comes from a place of scarcity.
WE. CAN. ALL. WIN.
Plus, instead of comparing yourself to the person who’s making it big now (whose behind-the-scenes sacrifices you never saw), why not collaborate with them?
Sales mindset shift #7:
I choose collaboration over competition.
Collaborating with people who have the same, similar, or complementary businesses as yours is a great way to broaden your reach and increase your audience size.
Try a joint Instagram live with that business strategist. Do a joint-venture masterclass with that messaging expert. Launch a collab program with that coach. Mkay?
Sales mindset shifts for entrepreneurs
The first thing you need to improve to make the kind of sales you want for your business is not brand strategy, content, or CTA buttons.
It is your mindset.
You are a business owner, and businesses are supposed to make sales. You know your products and services better than anyone. You know the value they bring to your ideal clients’ lives. So, if you’re not getting the sales you want, you need to first cleanse your mind, and then, apply pressure on your promotions.
Focus on these sales mindset shifts I’ve shared above to improve your selling prowess and fatten your bank account.
Want to create non-sleazy sales messaging that will sell your offers for how amazing they are? Let’s work on your project together.
