6 Types of Offers Your Funnel Can Sell (Even in a Slow Economy)
If you’ve ever wondered, “What’s the best type of offer I can build a funnel around?” this guide is for you.
Choosing the right funnel offer helps you stop “chasing clients” month after month… and lead to a flow of traffic and sales that sustains your business long-term.
In fact, with the right offer in place, it’s completely possible to bring in an extra $1,000… $5,000… and even $10,000 in a month, when everyone else seems to be slowing down.
The truth is, your sales funnel can sell just about anything.
And today, I’ll share six types of things you can sell that are especially well-suited to the evergreen model because they’re scalable, valuable, and easy for your audience to say “yes” to.
1. Low-Ticket Digital Products
Examples: Templates, swipe files, guides, toolkits
Low-ticket products (think $7–$47) are an easy way to turn browsers into buyers. They require very little decision-making, yet they deliver quick wins that build trust and open the door to higher-ticket offers.
Why they work:
- Low-risk, high-value appeal
- Instant delivery = instant results
- Build authority and buyer confidence
2. Online Courses
Examples: Skill-based training, certifications, specialized workshops
Courses are one of the most popular offers to sell through funnels because they’re scalable and transformation-driven. Once created, they can sell again and again on autopilot.
Why they work:
- Seen as an investment, not an expense
- Scalable and evergreen
- Deliver measurable transformation
3. Done-for-You Services
Examples: Copywriting, branding, web design, paid ads management
Services are still one of the fastest ways to create revenue through funnels. They’re high-value, high-trust offers, which is why the funnel needs to focus on credibility and authority.
Why they work:
- Clients want speed and certainty
- High perceived ROI when you solve business-critical problems
- Easy to scale into group programs or packages later
4. Memberships & Communities
Examples: Monthly coaching, resource libraries, niche networks
Memberships create recurring revenue and give clients an ongoing way to stay connected to you, your resources, and your expertise.
Why they work:
- Affordable entry point
- Builds long-term loyalty
- Encourages upsells into premium programs
5. Group Programs & Cohorts
Examples: Group coaching, masterminds, accelerators
Group programs are a smart blend of affordability and transformation. Clients get results and community support, while you get to serve multiple people at once without trading all your time for money.
Why they work:
- More accessible than 1:1 services
- Creates urgency with defined start dates
- Builds peer accountability and momentum
6. SaaS (Software as a Service)
Examples: Productivity tools, CRM platforms, niche industry software
Software is one of the most scalable and sticky offers you can sell through a funnel. Once customers integrate your tool into their workflow, they often stay for the long term.
Why it works:
- Recurring subscription revenue
- Automates or simplifies recurring problems
- High retention once embedded into workflows
Build a Sales Funnel for Your Offer
When your offer is clear, compelling, and designed to meet a real need, your funnel becomes a sustainable engine for sales and growth.
And if you’re ready to learn how to map out a funnel like that for yourself, I’ve got just the thing. In my free training, I’ll show you how to map out a sales funnel so you can start making sales right away.
