How to Make More Money With a Funnel While Doing Less

Want to learn how to make money with a sales funnel and enjoy your freedom without having to do more? This is how.

Sometime ago, I got tired of running my business.

I was breaking my back trying to make things click, but I didn’t see myself making any notable progress.

It was tiring running in circles. Posting on Instagram, sending cold emails, writing blog posts, showing up on LinkedIn, and engaging in Facebook groups—yet, nothing was happening for me… until I found my way to BREAKTHROUGH.

And I see it all the time—

Passionate business owners who become frustrated because their business isn’t growing proportionally to their marketing efforts.

Today, I want to share a better way.

Creating a sales system that works while you sleep (or, you know, do literally anything else besides marketing 24/7).

The “Be Everywhere” Trap

When I first started my business, I took the concept of visibility quite literally.

My daily checklist looked something like this:

Post on Instagram -> Write a LinkedIn post -> Send an email newsletter -> Write a blog post -> Plan next week’s content.

And I was doing this EVERY. SINGLE. DAY. 

Why? Well, I wanted visibility.

Worse still, I didn’t gain any.

My health declined, my account was empty, and my sales didn’t reflect the effort I was putting in.

For the first time since I became a business owner, I even considered quitting.

What I didn’t understand then was that visibility doesn’t automatically equal profitability. Being seen everywhere doesn’t matter if those eyeballs aren’t converting into something.

What’s worse is that splitting your efforts might result in no visibility at all.

The Offer-Led Sales Funnel Alternative

After a series of analyses, tests, and failed product creations, everything changed when I discovered sales funnels. I’ve since been creating these funnel systems for myself and clients.

• I made almost $16,000 in done-for-you services through a Slack funnel within two months.
• My client sold $3200 within the first 5 hours of launching his $297 product.
• Another client got a 10x increase in course sales.
• I’ve made over $5,000 in faceless UGC content sales.

So, believe me when I say this works.

Instead of random marketing tactics or creating hundreds of blog posts just to get a lead, a sales funnel allows you to easily turn visitors into leads and leads into customers. 

Here’s how to make a sales funnel work for you while doing less:

1. Choose ONE Primary Traffic Source

Yes, just one. At least to start.

This goes against everything you’ve probably heard, but trust me on this. Mastering one platform will bring you more results than being mediocre on five.

So, how do you choose? Ask yourself:

• Where are my ideal clients already hanging out?
• What content format do I actually enjoy creating? 
• Where your strengths lie. Are you a natural writer? Start with blogging or LinkedIn. Great on camera? YouTube or Instagram might be your jam.
• What platform will give you a result that’s directly proportional to your efforts?

For me, it was Slack. I enjoyed having personal talks with other experts, chirping into conversations, and there were always job postings.

(Let me state that I sometimes get traffic, leads, and even clients because of my SEO strategy. So, that’s kind of an extra factor to consider.)

I had a $250 month before my Slack win. Yes, a mere $250. And the next month, I had bagged a $15,800 deal.

So, go where your people are, and be known there.  

2. Create a Simple Content Ecosystem

Once you’ve chosen your primary platform, build a simple ecosystem around it:

1. Your home base: Your services page, a sales page, or a landing page where people can learn more about your specific offer and eventually purchase.

If you want to learn how to plan an irresistible funnel offer, grab the $10k Funnel Offer Planner for FREE.

2. Your nurture-to-sales channel: Usually emails and a sales page, where you can deepen the relationship over time.

3. Your primary content platform: Where they’ll get educational content that showcases your expertise. In my case, it was my blog.

That’s it. Three components. Not fifteen.

The magic happens in how these three elements work together:

• Your primary platform attracts new people through your traffic source
• Your home base converts their browsing into interest
• Your nurture-to-sales channel builds relationships that lead to sales

3. Map Your Customer’s Journey

Now, think about the steps someone takes from stranger to customer:

Awareness → Retention → Conversion.

(Learn more about the ARC framework here.)

For each stage, create specific content that addresses their needs at that moment:

• Awareness content: Educational posts that address common problems
• Retention content: More specific solutions, case studies, and FAQs
• Conversion content: Testimonials, guarantees, and detailed breakdowns of your approach

These pieces of content will be your traffic drivers. Create them as carousels, text posts, blog content, pins, or YouTube videos—depending on whichever platform you decide to focus on. 

4. Maximize & Expand Your Reach

I said, “Have a primary traffic source.”

That means you can (and should) have a secondary traffic source to maximize your visibility. 

Consider your time and energy resources. If you have some to spare, ramp up content promotion on this other source. 

For me now, that’s Pinterest.

Here’s where you really save your sanity:

• Content batching: Set aside one day to create a month’s worth of content for your platform(s).

• Repurposing: Content isn’t “once written and done.” Turn one piece of content into multiple formats. For example, you can turn a blog post into social media snippets, an email series, and maybe even a podcast episode.

• Analytics: Track your funnel metrics to hone in on what’s working and tweak what needs improvement. This way, you can increase your conversion rate without doing more.

Create Your First Profitable Funnel Without Overwhelm

When I switched from the “be everywhere” approach to a focused funnel system, everything changed.

• My content creation time dropped by 70%
• My conversion rate from cold traffic to subscribers tripled
• I reclaimed my evenings and weekends
• I started making more money with ease

Ready to get off the marketing hamster wheel and make more money while doing less? Check out the Profitable Funnel Masterclass, where I show you how to map out your first profitable sales funnel in a weekend.

Want more sales funnel resources to grow your business? Shop the templates.