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Jane’s vibe from our first call was memorable.  And by “memorable,” I mean lots of laughter, explicit details on what she wanted, and a positive aura. The best part of the call? She knew her target client to a “T”—and that made my job such a breeze. I say it every time, but I’ll say […]

It’s not every time you get an inquiry from a stranger who found you on Google’s search result page (courtesy of your dope-ass SEO content strategy), and it feels like you’ve known them forever.  But this was the case with Melissa. From the moment I went through her form and during our discovery call, it

As a content strategist for small business owners and the software tools they use, I know that creating high-quality blog posts is key to getting visibility and improving your bottom line. And that’s exactly what this case study is all about. Want to see how I created blog articles for Keyhole that: C’mon, let’s dive

I’m sure at some point in business, you’ve heard how important it is to build genuine relationships with people. This project is the result of one of such heartfelt connections. Margaret and I had been Instagram buddies for about a year before we worked together.  When we met online for the first time back then,