Client Voice Research Guide | Client Voice Hacking Guide | Voice of Customer Research Guide

    • Client Voice Research Guide

    $37.00

    Imagine writing copy that makes your dream clients say, “It’s like you read my mind.” That’s what this guide helps you do.

    Your favorite audience research tools can extract some demographic and socio-economic data… Facebook groups can give you access to an overview of their needs…

    But these methods won’t explicitly tell you that between shopping at Target on weekends, being a parent of 3, and running a business until 6 pm, your target client is flat-out tired and needs a break—and a breakthrough.

    They certainly won’t tell you that their definition of fulfillment is “knowing that they matter.”

    Want to know exactly what your ideal clients want? What better way than to get them to tell you themselves?

    The Client Voice Research Guide is filled with step-by-step insights on how to get dream clients to tell you what they want, from scripts and copy templates to research questionnaires and how-to guides.

    Whether you’re a business owner just starting out or already have a roster of amazing clients, this guide meets you right where you are.

    • The four key steps for collecting the BEST research data
    • Ready-to-use scripts, outreach messages, and templates
    • Research questionnaires (for brand new and established businesses) to uncover deep insights about your ideal clients
    • A simple process to organize, analyze, and interpret your findings into copy that sells

    1. I’ve never had clients before. Will this still work for me?

    This guide includes two different questionnaires—one for established business owners who have existing or past clients, and another for new entrepreneurs who are researching potential clients. So no matter your stage, you’ll have the tools to uncover meaningful insights and use real words from real people to shape your messaging.

    2. What is the format of this template?

    The guide is in PDF format.

    3. Will this guide work for every niche?

    Yes, the prompts and templates in this guide are as open-ended as they are specific. Just plug and play and they’ll be instantly tailored to your niche.

    BUY NOW
    YOU MAY NOT BE PSYCHIC, but…

    You can connect a landline directly to their thoughts.

    If you can get in your ideal client’s head, they will tell you what they desire. If you can get in their feelings, they will tell you what they want from you. And this guide makes it super easy. The Client Voice Research Guide allows you to:

    • Collect powerful voice-of-customer data to use across your copy and content
    • Learn how to run audience interviews and analyze feedback like a pro
    • Instantly turn your research into high-converting sales copy and messaging
    • Feel confident that your words are aligned with what your audience actually wants to hear

    If you’re ready to stop guessing and start selling…

    This Client Voice Research Guide hands you the exact approach to find, capture, and use your clients’ language to craft offers, sales copy and content that converts.

    BUY NOW

    Why This Works

    Most templates and DIY solutions are either too generic or too complicated. Every product from the SO Shop hits the sweet spot:

    Proven Psychology

    As a conversion copywriter, I make sure my templates follow behavioral triggers and conversion touchpoints that are proven to work.

    Easy Customization

    The template is structured so you can plug in your own stories, products, and personality without starting from scratch.

    Beginner-Friendly

    Even if you’ve never written a single piece of copy or email campaign before, this resource will make it reidiculously easy for you.

    BUT WHY SHOULD YOU TAKE ME SERIOUSLY?

    Hi, I’m Sally—Your Resident Sales Funnel Strategist & Copywriter

    I help creatives and entrepreneurs turn their ideas into simplified, client-attracting machines on autopilot.

    After 5+ years in the marketing trenches, 50+ happy clients, and an ADHD brain that just needs system to thrive, I’m all about bringing structure to the chaos.

    Every template, prompt, and strategy I create is designed to keep things simplified, strategic, and high-impact. Because your time is better spent creating, not overthinking your business.

    MORE ABOUT ME
    Website Copywriting Services for Small Businesses