• Login
  • Resources
  • Best Sellers
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Home
  • About
  • Services
  • Copy Portfolio
  • Blog
  • Shop
  • Contact
  • šŸ›’ My Cart
  • Mobile Menu Widgets

    Let's connect

    Looking for someting?

Sally Ofuonyebi

Sally Ofuonyebi

Copywriter for Coaches and Creatives

  • About
  • Services
  • Copy Portfolio
  • Blog
  • Shop
  • Contact
  • šŸ›’ My Cart

TobiStylx: Launch Copywriting

Service offered:

Launch Copywriting

The Background

Tobistylx is a bag fashion brand by Tobi Akomolafe where she sells ready-made bags, bag patterns, and courses to craft beautiful bags from scratch. (I got some of Tobi’s bags for myself. So, believe me when I say they are premium products!)

P.S. This woman, who’s doing incredible things, is my forever bestie!

Meet Tobi,

the bag pattern designer

Tobi leads a Facebook group of about 9,000 bag designers and has taught over 5,000 students through free training and paid masterclasses. 

She’s helped people build successful bag-making businesses—putting a stop to poverty and helping them impact the world with their crafts.

The Need

Tobi was just about to launch when she reached out to me. The timing was quite close, but it was worth it.

She had no idea how to plan her launch and messaging and feared that people wouldn’t buy her new masterclass at its price, which is seven times costlier than the mini-course she offered. But it’s never about the price. It’s more about how you make them feel about your offer.

She wanted to launch in a private Facebook and Telegram group. No email list, just social media. 

She knew the guessing game won’t pay off, so she sought out conversion-focused copywriting that will make them buy from me.

The Solution

We had a deep dive call that included the offer scrutiny and clarity exercise to understand her course’s features, benefits, and transformational promise.

I asked her what launch success would mean for her and she told me: getting three times increase in course revenue.

I went ahead to pull relevant information from the voice-of-customer (VoC) research I conducted. Then, I infused these findings into Tobi’s DM scripts, follow-up messages, and sales page. 

It was such a fun and quick process getting her launch copy ready.

Here are the deliverables she got:

  • Tease piece (a free class) landing page—to invite them into a private Telegram group
  • Tease piece sequence for members on Telegram
  • Pre-launch editorials (calendar planning and social media posts)
  • Sales and DM scripts
  • Open-cart messaging ideas
  • Sales page copy for her masterclass 

Sales page breakdown

The headline and lead-in

I started with a clear, compelling headline that appealed to the audience of Tobistylx.

  • What is the offer? An advanced masterclass
  • Who is it for? People willing to make money through bag-making 
  • What is the USP? Becoming a certified professional in only 5 weeks.

Problem identification and course introduction

I made it clear to Tobi’s ideal clients that she understands where they are and that many of her students have been in the same exact position. 

Also, This section shows them a sneak peek into what they’ll get in her masterclass.

The juicy bonuses and value stacking

I always do thorough calculations and research when it comes to stacking monetary value because it’s important to be reasonable about the cost of what they’re getting while being persuasive.

And you’ll agree with me that it’s exciting seeing all the value you are getting at a lower cost. That’s why I always stack the monetary value of offers.

Course validation and positioning

Here, I left no stones unturned. Tobi runs a successful bag-making business and had taught over 4000 students at the time.

(Her most recent win: She’s built a worldwide community of almost 9000 professional bag makers)) 

Also, the testimonials of students who took her course is a solid proof of how valuable her course is. People believe the recommendations of others when it comes to making a purchase decision.

FAQs and final call

This FAQ section was created to counter any further sales objections or concerns they might have about Tobi’s course. 

Pro tip: It’s great to add an FAQ section to your sales page (for when your ideal client has doubts). Sometimes when your ideal client is about to subscribe to your offer, certain unresolved questions make them hold back. 

And as a copywriter, I know I should never (in a gazillion years) end a sales page without a final call to buy.

P.S.S. This landing page is no longer available as Tobi has retired the course and created a new one that’s more suited to her audience.

The Review

ā€œSally is the one! She created sales copy for my fashion brand. It was detailed, engaging, and clear. I’ve never had my copy so simple yet captivating in my brand voice.

My sales growth shot out of the roof. She asked what success would mean for me and I said a 3x increase in sales. I got a 10x increase in course revenue. And, ah! Her client relationship is second to none!ā€

tobi akomolafe

BAG PATTERN DESIGNER

I love Tobi’s energy, enthusiasm, and dedication to work! She brought her A-game to this launch and it’s part of why everything worked out.

Working with her was a remarkable and interesting process—and I’d do it again. Anyday.

Like what you see?

Let’s launch your offer profitably

check out my services >
start your project >
Share this post with your friends!

Follow Along

@sallyofuonyebi

If you’re planning to build your dream website, If you’re planning to build your dream website, I have the perfect package for you.

I know you want a website worthy of your brand. A website that opens hearts and wallets. One that gets you inquiries from perfect-fit clients while you’re OOO.

So, let’s work together to create copy that makes your dream client go, ā€œWhere has this been all my life?ā€

When you say ā€œYESā€ to my SEO Website Copywriting package, here’s what you will get:

Brand research questionnaire: to understand your business, offers, and goals.

60-minute deep dive call to uncover your brand personality and unique value prop. And just really nail down the necessary information about what you do.

Brand messaging guide to pinpoint your core message, audience interests, offer summary, and positioning strategy.

Website Copy for up to 6 pages including framework direction for (and collab with)Ā  your designer.

SEO for each page to help you with discoverability and organic ranking.

ADD-ONS:Ā 

If you want, I can take care of these for you:Ā 

SEO blog posts and strategy

Opt-in page and email sequence

You know it—you deserve better than ā€œwords for formality's sakeā€. It’s time your words paid off. Send me a DM and let’s do this.

.

.

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #webranking
Which one is your favorite slide?😁😁 _______ Which one is your favorite slide?😁😁

__________________________________

Want to work with a copywriter for your website project? I’m you girl—and it’s not just me who thinks so.

ā€œSally has been a blessing, so I’ll absolutely keep working with her! I didn’t know what direction I wanted to take my website in. For a variety of reasons, I was also reluctant to work with anyone online. She was thorough—and paid attention to every detail when we discussed my needs. My website copy came out excellent!ā€ Margaret M.

ā€œSally got in my head and brought out the words I didn’t know I had. It was such a seamless process working with her to get it together. She asked relevant questions and used the information given in creative and intuitive ways. She’ll take away your stress to create dynamic copy without changing your voice. ā€ Chaital H.

Send me a DM and let’s chat about your project

.

.

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #webranking
Before you launch your website, here are 5 things Before you launch your website, here are 5 things you need to have in place.

You will have a brand-worthy website that attracts your dream clients when you check these five tasks off your list.

.

.

==> Looking for a done-for-you website copywriting solution, I’d love to support you. This is what I do—creating binge-worthy copy that puts your brand in the spotlight. Shoot me a DM, I can’t wait to hear about your project.

Want to see the awesome projects I’ve worked on?
Stalk my portfolio (link in bio šŸ”—)

.

.

#seo #digitalmarketing #marketing #socialmediamarketing #socialmedia #webdesign #contentmarketing #website #marketingdigital #searchengineoptimization #google #ecommerce #webdevelopment #digitalmarketingagency #marketingstrategy #instagram #advertising #entrepreneur #marketingtips #design #wordpress #digital #webranking
A carousel of memes summarizing how I’ve been do A carousel of memes summarizing how I’ve been doing lately. šŸ˜‚

Can you relate?

Inspired by simplified[dot]io

.

.

#copywritermemes #copywriters #copywritersofinstagram #writer #writerscommunity #writersofig #writing #writingmemes #memes #authormemes #writerlife #writermeme #writercommunity
As a coach or creative wanting to build a sales fu As a coach or creative wanting to build a sales funnel, you’ll have to create content for every stage your audience will pass through.

There are 3 stages of a sales funnel.

Let’s talk about what they mean and the content types to create for each.

1ļøāƒ£ Top of the funnel (ToFU):

This is the first stage of your funnel—where a visitor begins their journey.Ā 

It’s where people become aware of your business, and show an interest in your offers.Ā 

This stage aims to reach as many ideal clients as possible and help them learn about your brand. Create posts that educate people and tell your brand story.

2ļøāƒ£ Middle of the funnel (MoFU)

At this funnel stage, your leads trust your insights.Ā 

They’ll be consuming content for clarity and decisiveness. You know, whether to buy your offer.

Continue to educate your audience and show them why they need your offer and generate leads. Share success stories and freebies they can sign-up for.Ā 

3ļøāƒ£ Bottom of the funnel (BoFU)

This is the last point in your funnel where you nurture leads to activate sales.Ā 

Share a breakdown of your offer, sneak peeks, walkthroughs, case studies, and more testimonials.Ā Ā 

See, sales funnels aren’t twisted, they just need planning. So, figure out your goals for the funnel you intend to build—whether that’s a launch or an evergreen funnel.

Need help with sales copy for your funnel? Let’s chat about your project. Send me a DM.

.

#salesfunnel #digitalmarketing #marketing #salestips #sales #socialmediamarketing #salestraining #onlinebusiness #leadgeneration #businessowner #onlinemarketing #marketingstrategy #marketingtips #salesfunnels #salesstrategy #clickfunnels #marketingdigital #emailmarketing #contentmarketing

Footer

Quick Links

  • About
  • Services
  • Copy Portfolio
  • Blog
  • Resources
  • Contact
  • Privacy & Terms

Shop

  • All Products
  • Best Sellers

sign up for hot cups of copy

Want insider scoops to grow your copywriting badassery—and bite-sized "day in the life" gist?

Copyright © 2023 Ā· Pennalife Creatives LLC Ā· Theme by 17th Avenue