Done-for-you
Launch Copywriting for Coaches and Creatives
“My sales growth shot through the roof.
Sally asked what success would mean for me and I said x3 increase in sales. I got a 10 times increase in product sales!”
– Tobi, Bag Pattern Designer
Big-Buzz Launch Copywriting for Coaches and Course Creators
(Research + Offer Messaging + Launch Funneling) …to launch your offer confidently and profitably.
Your launch is a “big deal,” and big deals deserve great profits.
You’ve invested tons of hours, weeks, and months into putting that program together. It deserves to be heard, seen, and paid for.
I know it can be a lot trying to DIY your launch copy, so I help ambitious entrepreneurs like you get over the overwhelm.
Whether you’re about to launch your coaching program or course, I’ll help you create stories that turn ideal clients into paying customers.
Imagine your ideal client scrolling through your sales page thinking, “OMG! This offer is so good, I have to get it.”
That is what happens when you communicate the value of your offer with words that connect. Words that focus on the transformation, not the price, numbers of slots, or scarcity alerts.
You need empathetic, value-led copy to sell with ease.
Your audience should feel like they’re sitting down with a friend who wants to help them achieve their desires.
And you…
You should feel proud of yourself every time you promote your offer because you’re transforming lives.
This is why I take a soulful interest in helping you sell your products and services with words that work.
You’re not selling slots, you’re selling a transformation. And selling your transformation shouldn’t be scary.
1. The Essential Launch Copy Pack
This is a launch copywriting package with the essentials that new and busy creatives need to sell their products and services.
Your investment = $1450
Here’s what you get in The Essential Launch Copy Package:
- Research Questionnaire: A questionnaire to get insights into your offer — what it is, who it is for, and every other deets.
- Deep Dive Call: Open-ended conversation to understand your launch goals and scope.
- Voice-of-Customer Research: Customer surveys, market research, and persona interviews to understand your audience.
- The Essential Launch Copy Deliverables: You’ll find everything on the sales page. Just click the button below.
- Wrap Up Call & Video Walkthrough: We get on a walkthrough call to analyze your final draft copy. Then, your launch is ready for success!
2. The Extensive Launch Copy Pack
This copywriting package takes care of every messaging process for your program, service, or course launch.
Your investment = $2750
Here’s what you get with The Extensive Launch Copy Package:
- Research Questionnaire: A questionnaire to get insights into your offer — what it is, who it is for, and every other deets.
- Deep Dive Call: Open-ended conversation to understand your launch goals and scope.
- Voice-of-Customer Research: Customer surveys, market research, and persona interviews to understand your audience.
- Mini Brand Messaging Guide: PDF deliverable that contains your brand messaging elements and touchpoints.
- Pre-Launch Messaging: Your pre-launch editorial calendar from social media warm-up posts to email sequence.
- Sales Page Copy: Long-form sales page copy optimized for conversions (+ 2 rounds of fierce revisions).
- Design Framework: Framework direction for your web designer.
- Launch & Post-Launch Sequence: Custom landing pages, launch sequence, follow-up emails, abandonment emails and thank you emails.
- Wrap Up Call & Video Walkthrough: We get on a walkthrough call to analyze your final draft copy. Then, your launch is ready for success!
- Full Copywriting Support for 4 weeks: You didn’t think I’d leave you hanging. Did you? You’ll get extra 4 weeks of copy support.
I want your next launch to be a success…
“Sally is the one! She created clear, engaging sales copy for my fashion brand. I’ve never had my copy so simple yet captivating in my brand voice.
My sales growth shot through the roof. She asked what success would mean for me and I said x3 increase in sales. I got a 10 times increase in product sales!
And her client relation is second to none. I absolutely recommend Sally!”
Tobi
Bag Pattern Designer“I had a great session with Sally about my launch and am super impressed with the plan she created specifically for me. She has such a clear view of my business, ideal clients, and goals.
She came up with a whole host of launch content ideas in different formats and structured my content plan in a way I totally love!
Sally is a master at storytelling and I highly recommend her as a person and professional!”
Tania
Parenting coach“Sally is an amazing copywriter. She was able to pull the themes and ideas I had together in an authentic way which is in line with my branding.
She listened to what I needed and came up with innovative ways for my messaging. I highly recommend her.”
tara
Career & Parenting CoachIs the launch copy package for you?
- You want results-guaranteed launch messaging to sell your program or course.
- You want to quit worrying about what your copy should look like and start feeling confident in your marketing.
- You’re tired of sounding sales and ridiculous when writing your launch messaging.
- You want copy that doesn’t sound anxious or desperate. Instead, you crave messaging that sounds like you and embodies your brand personality.
- You’d rather focus on your superpower and let me worry about your launch copywriting needs.
The Launch Copy Process in 1, 2, 3…
The Inquiry
step 1
You’ll fill out a short form to see if we’re a good fit.
Then, we’ll jump on a call to help me understand your brand mission, unique selling point, and offers.
Plus, we get to be virtual besties right away because… Why not?
The Creation
step 2
I get in my writing mode to create your PDF deliverables and website copy.
Then, we’ll work through due rounds of revisions to ensure perfection. At this time, if you are feeling like the wonder woman with new magical ideas, send them over already!
The Delivery
step 3
The final draft copy will be ready with framework direction for your website designer.
I can also work directly with them (without any extra charge) to plug your copy into the perfect places on your website. And voila, we’re good to celebrate!
Choose Your Launch Copy Package
- Research Questionnaire
- Deep Dive Call
- Voice-of-Customer Research
- Launch Calendar Timelines
- Pre-launch Messaging Framework
- DFY Sales Page Copy
- 10-Email Launch Sequence
- 10-day Open-Cart Post Template
- Design Framework
- –
- Video Walkthrough
- Research Questionnaire
- Deep Dive Call
- Voice-of-Customer Research
- Launch Calendar Timelines
- 5 Weeks of DFY pre-launch content
- DFY Sales Page Copy
- Entire Launch Email Series
- DFY Open-Cart messaging
- Design Framework
- Mini Brand Messaging
- Video Walkthrough
Launch Copywriting FAQs
Got questions about my launch copywriting service?
I’ve got answers too!
1. Are payment plans available?
Sure! You can pay up to 3 times. The first payment is necessary to lock in your launch copy spot. You can pay the balance until your launch copy package is ready.
2. How long in advance should I book when planning a launch?
I’ll need you to book 6-8 weeks before your launch date. That’s about 2 months in advance.
2. When is the turnaround time for Launch copy projects?
This takes 2 weeks. So, it’s best to book your launch appointment 2 months before your launch. However, if you have a project deadline, let me know in the contact form, and we’ll work something out.
5. do you create standalone copy – like a sales page?
Yes. If you just want sales page copy, an email sequence, or social content, let me know in the form. I prefer to plan the entire launch messaging so that everything aligns. However, I deliver standalone deliverables.
3. Do you edit already-done sales page copy?
No, I don’t. Copy critique (for launch copy) takes as much dedication, consideration, and refinement as writing the copy from scratch.
4. I’m new to the business world. Do I need this?
Yes, you do! Being a new business owner with strong copywriting support will propel you to a higher level of brand establishment, revenue, and ease.
