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Sally Ofuonyebi

Sally Ofuonyebi

Copywriter for Coaches and Creatives

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The 7 Biggest Launching Mistakes You Should Avoid

June 16, 2022 · In: Launching, Business

One of the worst experiences ever is creating a program or course for months and still having a failed launch.

It’s not an exciting feeling when every result you get is disappointing and waaaay less, compared to the effort you put into making things work.

I know how unsettling this can be and that’s why I’m about to reveal seven launching mistakes to avoid so you can have a profitable (re)launch.

You can attract your perfect-fit clients and sell your offer if you fix certain things.

Take notes, my friend. It’s about to get serious.

Table of Contents
 [show]
  • Launching Mistake #1: Poor Launch Strategy
  • Launching Mistake #2: Wrong Messaging
  • Launching Mistake #3: Unexciting Offer
  • Launching Mistake #4: Failure to Prime Your Audience
  • Launching Mistake #5: Ineffective Marketing
  • Launching Mistake #6: Low Confidence
  • Launching Mistake #7: Poor Audience Research
  • You’re Ready for a Successful Launch!
    • Get instant access to the FREE Launch Checklist

Launching Mistake #1: Poor Launch Strategy

A poor launch strategy is one of the biggest reasons for failed launches. Success, in anything, is strategic. It’s not luck, which some might call fickle fate.

Just like you need to plan when building a house, you need a plan for your launch. As exciting (or unexciting) as it may be, don’t just pump out content. Launching without a strategy brings about unimpressive launch results.

You need a working launch strategy to successfully promote and sell out your course.

Launching Mistake #2: Wrong Messaging

What you say about your offer is the key to selling it.

Your launch messaging will make or mar your launch. If you use the wrong messaging, there’s the chance that you’ll attract the wrong audience or not make any sales at all. Now, that’s dreadful.

You deserve a profitable launch and that’s why you need the right messaging to move ideal clients from being readers to paying customers

Scrutinize your messaging! What’s on your sales page? Can it activate sales? Are your launch emails optimized for conversions? What actions are your social posts provoking?

Your launch copy—pre-launch content, sales page, email sequence, etc.—has to be:

  • Clear and understandable
  • Specific to one audience
  • Value-driven
  • Transformation-focused
  • Exciting to action

Launching Mistake #3: Unexciting Offer

Is your offer exciting enough? Are you just focusing on the features of your program or you’re painting a picture of the to-come transformation? Is it just another coaching session or there’s a value proposition that makes it unique and different from every other similar solution out there?

Other things you can do include:

  • Sharing testimonials and client results
  • Talking about why you created the offer
  • Creating urgency for FOMO (fear-of-missing-out) marketing
  • Using irresistible designs
Pin for The 7 Biggest Launching Mistakes You Should Avoid | Sally Ofuonyebi.

Launching Mistake #4: Failure to Prime Your Audience

This is a big part of your launch plan—priming your audience before launching.

This is the pre-launch phase. You need to warm up your audience and let them anticipate the release of your offer.

If you’ve not been talking about your offer and suddenly you come up with, “Ta-da, The XYZ offer is here.” No one will be excited. That’s because they weren’t looking forward to it.

You’ll need to do a lot more to convince perfect-fit clients that your program or digital product is what they need to achieve their desired outcome.

During your pre-launch, stack up your content from informational to sales-driven content. You want to prepare them for your upcoming launch.

Launching Mistake #5: Ineffective Marketing

There is no over-emphasizing it, your launch = messaging + marketing.

How you market your launch is what determines the extent to which people are informed about your offer. Go all the way to generate buzz for your launch.

During this time, you should take actions like:

  • Guest post on sites your audience hangs out
  • Be a relevant podcast guest
  • Use influencer marketing
  • Run paid ads
  • Reach out proactively
  • Run ads in community forums

Launching Mistake #6: Low Confidence

In the launch checklist, you will find a mindset-shift exercise. Your mind is THE biggest determiner of not just your launch but life and business successes.

Truth be told: You can never get more than you feel about your launch.

I know it gets overwhelming at times and you might need a little paper bag to catch your breath. But you need the confidence to sell.

So, the next time you feel scared or intimidated about your launch, remember this, “You are not selling slots, you’re selling a transformation.”

Launching Mistake #7: Poor Audience Research

This is a course launch mistake you should avoid even before you begin promotion.

I know you know your offer. Ensure that you also know who it’s for.

Poor audience research can mislead you to sell to the wrong audience. So, carry out proper research on who your target audience is and develop your customer avatar.

Address their pain points in their own words. Call out to them in every piece of messaging you share. Do not hesitate to describe their situations and how your offer can take them to their desired next level.

You’re Ready for a Successful Launch!

These are the top launching mistakes every coach and course creator needs to avoid for a successful launch.

So, do you find this list helpful? Let me know in the comments!

PS: Pin me for good vibes!

Want a profitable launch?

Grab my 11-page checklist for FREE to plan and prioritize your best launch yet!

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FREE Launch Checklist | Launch Strategy
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By: Sally Ofuonyebi · In: Launching, Business

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Launch & website copywriter for creative entrepreneurs. I help you stand out and sell with a connection-focused brand story.

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Happy birthday to me! 🎉 Happy birthday to me! 🎉
Messaging is what bridges the gap between your ide Messaging is what bridges the gap between your ideal clients and your products/services.

I wanted to make this a picture post but this reel works better.

Do you have any questions when it comes to messaging or marketing? 

Drop them in the comments.👇🏽

#brandbuilding101 #sellingonline #marketingdigital #contentmarketing #contentmarketingtips #copywritersofinstagram #messaging #copywritingtips #copywritingforcreatives
It's okay to disappear to reappear stronger. Som It's okay to disappear to reappear stronger. 

Sometimes, the overwhelm of entrepreneurship and marketing can leave you frustrated and desperate.

Now that is the part where it gets shitty. 💔 ...because selling should be easy. 

Wanting to transform lives should be a blessing not a sign of desperation for $.

If you feel uncomfortable, scared, or pushy, I'm giving you permission to STOP. 

💖 Stop fretting. Someone's success is waiting on you.

Renew your spirit and show up for that one person - till they become more than one => and grow into a community.

❗️ I want you to know that nothing can hold you back, except you.

That's why I'm dedicating this month to myself. 

To my enjoyment. To all my hardwork. To my clients and dream clients. To relaxation and peace. To courage. To my dreams. To what God wants to do in and through me.

Cheers to all of my intentions - and yours - for May.

Tell me, queen. What are your intentions for this month?

#goalgetting #creativeentrepeneur #copywritersofinstagram #blackcreatives #livewithpurpose #womenwhowork #abundancemindset #cheerstotheweekend #pursuitofpurpose #pursuitofhappiness
👉 Part 2: How to Create a Launch Strategy In 10 👉 Part 2: How to Create a Launch Strategy In 10 Simple Steps.

Swipe for these steps... =>

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Is there any of these steps you'd like me to break down? Mention it in the comments.

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How to Create a Launch Strategy In 10 Simple Steps How to Create a Launch Strategy In 10 Simple Steps.

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