One of the worst experiences ever is creating a program or course for months and still having a failed launch.
It’s not an exciting feeling when every result you get is disappointing and waaaay less, compared to the effort you put into making things work.
I know how unsettling this can be and that’s why I’m about to reveal seven launching mistakes to avoid so you can have a profitable (re)launch.
You can attract your perfect-fit clients and sell your offer if you fix certain things.
Take notes, my friend. It’s about to get serious.
Launching Mistake #1: Poor Launch Strategy
A poor launch strategy is one of the biggest reasons for failed launches. Success, in anything, is strategic. It’s not luck, which some might call fickle fate.
Just like you need to plan when building a house, you need a plan for your launch. As exciting (or unexciting) as it may be, don’t just pump out content. Launching without a strategy generates poor results.
You need a working launch strategy to successfully promote and sell out your course.
Launching Mistake #2: Wrong Messaging
What you say about your offer is the key to selling it.
Your launch messaging will make or mar your launch. If you use the wrong messaging, there’s the chance that you’ll attract the wrong audience or not make any sales at all. Now, that’s dreadful.
You deserve a profitable launch and that’s why you need the right messaging to move ideal clients from being readers to paying customers
Scrutinize your messaging! What’s on your sales page? Can it activate sales? Are your launch emails optimized for conversions? What actions are your social posts provoking?
Your launch copy—pre-launch content, sales page, email sequence, etc.—has to be:
- Clear and understandable
- Specific to one audience
- Exciting to action
Launching Mistake #3: Unexciting Offer
Is your offer exciting enough? Are you just focusing on the features of your program or you’re painting a picture of the to-come transformation? Is it just another coaching session or there’s a value proposition that makes it unique and different from every other similar solution out there?
Other things you can do include:
- Sharing testimonials and client results
- Talking about why you created the offer
- Creating urgency for FOMO (fear-of-missing-out) marketing
- Using irresistible designs
Launching Mistake #4: Failure to Prime Your Audience
This is a big part of your launch plan—priming your audience before launching.
This is the pre-launch phase. You need to warm up your audience and let them anticipate the release of your offer.
If you’ve not been talking about your offer and suddenly you come up with, “Ta-da, The XYZ offer is here.” No one will be excited. That’s because they weren’t looking forward to it.
You’ll need to do a lot more to convince perfect-fit clients that your program or digital product is what they need to achieve their desired outcome.
During your pre-launch, stack up your content from informational to sales-driven content. You want to prepare them for your upcoming launch.
Launching Mistake #5: Ineffective Marketing
There is no over-emphasizing it, your launch = messaging + marketing.
How you market your launch is what determines the extent to which people are informed about your offer. Go all the way to generate buzz for your launch.
During this time, you should take actions like:
- Guest post on sites your audience hangs out
- Be a relevant podcast guest
- Use influencer marketing
- Run paid ads
- Reach out proactively
- Run ads in community forums
Launching Mistake #6: Poor Audience Research
This is a course launch mistake you should avoid even before you begin promotion.
I know you know your offer. Ensure that you also know who it’s for.
Poor audience research can mislead you to sell to the wrong audience. So, carry out proper research on who your target audience is and develop your customer avatar.
Address their pain points in their own words. Call out to them in every piece of messaging you share. Do not hesitate to describe their situations and how your offer can take them to their desired next level.
You’re Ready for a Successful Launch!
These are the top launching mistakes every coach and course creator needs to avoid for a successful launch.
Looking to build a working strategy for your launch without feeling overwhelmed or confused? Book a launch strategy power hour today.
So, do you find this list helpful? Let me know in the comments!
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