Successful launches don’t happen without a plan, and Tania knew this.
Launching, after all, is a game of numbers. So, it’s necessary to know not just what you want to sell or who you want to sell it to, but how. How you’re going to sell out your program.
To the Q: How do you create a sales-driven launch plan, especially if you’re on a tight budget?
In this case study, you’ll get a walkthrough of how I helped Tania come up with a custom launch plan without the 4-figure investment—my launch strategy power hour.
The parenting coach
Tania Lopez has 20+ years of experience as a certified hypnotherapy practitioner who’s been helping working moms build harmony-filled homes without sacrificing their productivity. She created Full Circle Hypnotherapy to help parents become more connected to their children and truly enjoy the joy of family.
Tania teaches working parents how to raise happy and confident kids while maintaining their sanity and without sacrificing their productivity.
Tania reached out to me when she was about to launch a parenting program. She had no idea how to plan her launch and felt overwhelmed with finding a messaging structure that aligned with her ideal clients.
She wanted me to craft her a custom plan that made it easy to DIY her launch copy.
I went through Tania’s background, ideal client information, and program details. I also did a quick market research dip (you know, information is power). Then, we got into the 60-minute intensive strategy session—and there were a ton of insights to jot down!
For the deliverables, I designed a launch plan tailored to Tania’s program and goals. This included exercises and action steps for her entire launch process.
We did an in-depth dive into the following:
- Her brand promise and how her program fulfilled this
- Extracting her ideal client’s desires and words they used to describe their pain points
- Scrutinizing her offer to understand how it achieves her IC’s interests
- Taking a look at the transformation path and sales objections to be overturned
- Using the pillar-cluster-caption strategy for her launch messaging
- Content mapping—paradigms and formats to use
- Custom marketing strategy based on her brand and audience type
- Some insider tips about successful launches
“I had a great session with Sally about my launch and am super impressed with the plan she created for me. She has such a clear view of my business, ideal clients, and goals.
She came up with a whole host of launch content ideas in different formats and structured my content plan in a way I totally love!
Sally is a master at storytelling, and I highly recommend her as a person and professional!” – TANIA LOPEZ
Working with Tania to create her launch plan was such an interesting and fulfilling process. Right from the initial conversation until we wrapped up the session, Tania brought her best to the show!
The way she paid close attention and asked relevant questions was the icing on the cake. And I’m grateful Tania trusted me to help her.
Will you be next?
Want words that put you in the spotlight?
Oh hey, starting a business takes a hell of courage (and scrolling all the way down here takes a lot of interest). So, if you’re ready to turn your ideas into irresistible offers using sales-worthy copy, you’re in the right place.